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Track Account Engagement Activities in Google Analytics (GA4)
This is a recorded session from the B2B Marketers User Group in Melbourne. Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across your websites and apps. Sabuhi Yahyayev, Marketing Automation Practice Lead from CloudKettle, explains integrating GA4 with Account Engagement. For instance, whenever someone fills out … Here…
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Our Detailed Plan to Improve Lightning Experience Performance
We’re inviting you to learn the current state of Lightning Experience performance, opportunities we have uncovered, and our next steps … Here are highlights from article Our Detailed Plan to Improve Lightning Experience Performance 1. Increase concurrency: – Exploring ways to enable HTTP/2 support for most Salesforce customers. – Enabling HTTP/2 at the Salesforce scale…
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Emma Keeling on Project Management – Salesforce Admins
Emma Keeling shares essential project management skills for successful Salesforce projects. Listen now … Here are highlights from article Emma Keeling on Project Management – Salesforce Admins 1. Importance of project management skills for Salesforce Admins: – Project management skills are essential for Salesforce Admins to succeed in their roles. – Even if not officially…
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Six Reasons Why You’d Want to Implement a Customer Data Platform
If you’re wondering if you should implement a customer data platform (CDP), then read on to get six reasons why it’s a good idea … Here are highlights from article Six Reasons Why You’d Want to Implement a Customer Data Platform 1. Building personalized customer experiences: Customers expect personalized experiences and a CDP can connect…
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The Five Major Components of a Customer Data Platform
Thinking about implementing a customer data platform (CDP)? Understanding the main components of a CDP is a good way to help make the decision … Here are highlights from article The Five Major Components of a Customer Data Platform 1. Increased demand for personalized customer experiences – CDP provides the foundation for marketing personalization and…
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Should You Buy or Build a Customer Data Platform?
You may be wondering if you should buy or build a customer data platform (CDP). We’ll answer that question in this blog post … Here are highlights from article Should You Buy or Build a Customer Data Platform? 1. The five main components of a customer data platform (CDP) are: – Data Ingestion and Storage…
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Salesforce Winter ’24 Release: Platform Highlights
Salesforce Winter ‘24 release notes are out! Here are the Salesforce platform features marketers and Salesforce admins should know about … Here are highlights from article Salesforce Winter ’24 Release: Platform Highlights 1. Hyperforce Migration: – Salesforce is modernizing their infrastructure with Hyperforce. – Hyperforce Assistant is available to help orgs prepare for the migration.…
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Narender Singh Puts Himself on the Map in the Global Community
Our Dev Spotlight series explores the lives of individual developers as they share their journey to becoming a Salesforce Developer and what it means to be a part of our worldwide community … Here are highlights from article Narender Singh Puts Himself on the Map in the Global Community 1. Narender Singh’s career path: –…
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5 Reasons to Get Excited About Salesforce ‘Marketing GPT’
5 Reasons to Get Excited About Salesforce ‘Marketing GPT’ Salesforce Marketing GPT • Account Engagement Salesforce is set to revolutionise the marketing automation world with its latest innovation – ‘Marketing GPT.’ What does … Here are highlights from article 5 Reasons to Get Excited About Salesforce ‘Marketing GPT’ 1. Hyper-personalisation: – Marketing GPT can generate…
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Watch Skills for Success—A New Video Series to Help Salesforce Admins Succeed – Salesforce Admins
Enhance your career with valuable insights in our YouTube series: “Skills for Success.” New episodes every Wednesday, starting September 12 … Here are highlights from article Watch Skills for Success—A New Video Series to Help Salesforce Admins Succeed – Salesforce Admins 1. Introduction to the “Skills for Success” video series: – Five-part series discussing the…