A. Ruiz Content

A. Ruiz Content

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  • The Codeys – Celebrating the Top Content of 2023

    Salesforce professionals, let’s reflect on the standout content from the past year that’s been shaping our ecosystem. Here are 5 key areas highlighted in The Codey’s, celebrating top-notch contributions in the Salesforce community. 1. Exceptional Blogs – Recognizing insightful and informative blog posts that provide best practices and innovative solutions. – Covering a range of…

    Alexandre Ruiz

    January 30, 2024
    Salesforce
  • Harness Custom Settings and Flow for Dynamic Round Robins | Automate This! – Salesforce Admins

    In the fast-evolving world of Salesforce, staying up-to-date with the latest automation techniques is crucial. Here’s a breakdown of a strategy to harness custom settings and Flow for dynamic round robins to streamline lead or case distribution among team members: 1. **Utilization of Custom Settings** – Create hierarchical custom settings to hold round robin assignments.…

    Alexandre Ruiz

    January 30, 2024
    Salesforce
  • Marketing Cloud & Account Engagement (Pardot) Certification Paths [Infographic] | Salesforce Ben

    Unlock the full potential of your Salesforce career by mastering the art of marketing automation. As you navigate the Salesforce ecosystem, consider the significance of Pardot and Marketing Cloud certifications. Here’s a quick rundown of the 5 critical areas to focus on for certification paths: 1. Certification Choices – Pardot and Marketing Cloud offer separate…

    Alexandre Ruiz

    January 30, 2024
    Marketing Cloud
  • Salesforce Launches New Marketing Associate Certification | Salesforce Ben

    Unveiling a pivotal step for marketers within the Salesforce ecosystem, the new Salesforce Marketing Associate certification is designed to credentialize emerging talent. As Salesforce professionals, staying updated on new certifications can enhance career trajectories and organizational capabilities. Here are the 5 key areas regarding the new certification: 1. Certification Overview – Tailored for individuals new…

    Alexandre Ruiz

    January 29, 2024
    Marketing Cloud
  • Never Give Up on Your Dreams with Anna Szabo – Salesforce Admins

    Discover the journey and insights of Anna Szabo, a Salesforce professional who exemplifies resilience and determination. Here are five key takeaways from her experience that could inspire and guide you in your Salesforce career: 1. Embrace Challenges as Opportunities – Overcoming adversity often leads to personal growth and professional development. – Challenges can be a…

    Alexandre Ruiz

    January 29, 2024
    Salesforce
  • Use Flow and Custom Metadata Types in a Simple and Sustainable Multi-Variable Formula | Automate This! – Salesforce Admins

    Unlock the full potential of Salesforce automation by integrating the use of Flow and Custom Metadata Types. This strategy elevates your data handling capabilities, making your automation tasks simpler and more sustainable. Here’s how to streamline your multi-variable formula processes: 1. Simplifying Complex Logic – Replace complicated formula fields with Flows to manage complex logic.…

    Alexandre Ruiz

    January 29, 2024
    Salesforce
  • 5 Goals for Every Salesforce Developer in 2024 | Salesforce Ben

    Staying ahead in the Salesforce ecosystem means continuously setting and reaching new goals. As we transition into 2024, consider these five key areas to focus on for professional growth and success. 1. Deepen Expertise in Salesforce Specialties – Cultivate a niche by mastering specific Salesforce products like CPQ, Marketing Cloud, or Field Service. – Stay…

    Alexandre Ruiz

    January 28, 2024
    Salesforce
  • Moving from Automation Rules to Engagement Studio in Account Engagement (Pardot) | Salesforce Ben

    Staying ahead in the Salesforce ecosystem means adapting to new tools and methodologies. If you’re transitioning from Automation Rules to Engagement Studio in Account Engagement (Pardot), here are 5 key areas to focus on for a smooth shift: 1. Understanding Triggers and Actions – Engagement Studio provides a more visual approach to automation. – Triggers…

    Alexandre Ruiz

    January 28, 2024
    Pardot
  • Salesforce Data Archiving: Your Solution for a Cleaner Org | Salesforce Ben

    Staying on top of your Salesforce org can be challenging, especially as data accumulates over time. To maintain optimal performance and cost-effectiveness, data archiving is a strategic must-do. Here’s a breakdown of the five key areas you need to consider for a robust Salesforce data archiving strategy: 1. Understanding Data Growth – Recognize the impact…

    Alexandre Ruiz

    January 27, 2024
    Salesforce
  • Unleashing the Power of Data Actions Using a Webhook as a Target

    Stay ahead in the Salesforce ecosystem by harnessing the full potential of data actions using webhooks as targets. Dive into these five key areas to transform how you manage and interact with data: 1. Understanding Data Actions with Webhooks – Data actions in Salesforce can trigger webhooks, allowing for real-time data updates and interactions. –…

    Alexandre Ruiz

    January 27, 2024
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion