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Dreamforce 2023: The Ultimate Marketer Guidebook
Dreamforce 2023 is coming to San Francisco, CA, September 12-14. Here’s the marketer guidebook to Dreamforce 2023 to get you ready … Here are highlights from article Dreamforce 2023: The Ultimate Marketer Guidebook 1. Dreamforce 2023 overview – Dreamforce is an event taking place in San Francisco from September 12-14, focusing on how AI +…
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Enabling MFA in MuleSoft for CI/CD Pipelines Using GitHub Actions
Learn how to set up a GitHub Actions pipeline to work with your MFA-enabled account from Anypoint Platform … Here are highlights from article Enabling MFA in MuleSoft for CI/CD Pipelines Using GitHub Actions 1. Prerequisites: – Mule project with a working Mule application – GitHub repository with Mule application – Anypoint Platform account with…
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Best Practices for Salesforce Child Campaigns and Pardot (Account Engagement) | Salesforce Ben
Share this article…Salesforce campaigns are a powerful tool which you can use to facilitate the organization and reporting of your marketing (or other) initiatives. They can be used to record strategies, like events, with default fields allowing you to track dates, budget, and more. Campaigns are… Read More … Here are highlights from article Best Practices…
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How Much is Email Oversaturation Costing You? (and What Marketing Cloud Admins Can Do) | Salesforce Ben
Share this article…Out of all the marketing channels at your disposal, email remains one with great opportunities for marketers. However, you don’t want under-engaged audiences, where you could be missing out on revenue, nor over-engaged audiences that are feeling fatigued by your email marketing. Think… Read More … Here are highlights from article How Much…
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#SalesforceWinter24 – See Object & Field API Names in Permission Sets
#1MinuteTip #SalesforceWinter24 When you configure object & field permissions in permission sets, the API Names are also displayed with labels … Here are highlights from article #SalesforceWinter24 – See Object & Field API Names in Permission Sets 1. Identify the task or project – Determine what task or project you need to complete – Clearly…
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WITness Success 2023: An Inspirational Experience
WITness Success is an annual event hosted by the Salesforce Women in Tech user group with a mission to empower women working in Salesforce … Here are highlights from article WITness Success 2023: An Inspirational Experience 1. Empowering Women in Tech – Opportunity to speak at WITness Success and feel empowered – Attending inspiring sessions…
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20 Most Popular Salesforce Admin & Developer Blogs 2023 | Salesforce Ben
Looking for a new Salesforce blog? Check out our roundup of the most popular and easy-to-navigate content for admins and developers … Here are highlights from article 20 Most Popular Salesforce Admin & Developer Blogs 2023 | Salesforce Ben 1. Automation Champion: – Rakesh Gupta, a Salesforce MVP and Evangelist, provides training courses, books, and…
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Insights Into Salesforce’s Shifting Product Strategy | Salesforce Ben
Share this article…After following a consistent product strategy for many years, Salesforce’s approach to its product portfolio has pivoted regularly due to the global pandemic and rapidly changing customer demands. It can be easy to get lost in the noise of forward-looking announcements and the… Read More … Here are highlights from article Insights Into…
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How Can AI Be Used to Detect and Fix Pipeline Leaks | Salesforce Ben
Share this article…In today’s complex sales landscape, it is common for organizations to find their revenue streams dripping away, drop by drop. Often unnoticed, these leaks can slowly erode your hard-won revenue, leaving you wondering where your projections went astray. Revenue leakage – be it… Read More … Here are highlights from article How Can…
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Complete Revenue Intelligence for Salesforce [In-Depth Overview] | Salesforce Ben
Share this article…Revenue Intelligence is the latest trend in sales/revenue operations, but what exactly is it and how can you utilize it to consistently hit your goals each and every quarter? Making sense of the data coming from the various sources and systems implemented as… Read More … Here are highlights from article Complete Revenue…