A. Ruiz Content

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  • Account Engagement Lightning Builders and Scoring Categories

    Account Engagement Scoring Categories and Lightning Builders are two great features to amp up your marketing and segmentation. Here’s how … Here are highlights from article Account Engagement Lightning Builders and Scoring Categories 1. Issues with combining Account Engagement Scoring Categories and Lightning Builders: – Scoring Categories rely on Account Engagement folders, but Lightning Builders…

    Alexandre Ruiz

    August 26, 2023
    Pardot
  • A Salesforce Admin’s Guide to Dreamforce 2023 – Salesforce Admins

    Join us in person or on Salesforce+ September 12-14 to learn, connect, and have fun at Dreamforce 2023. Read on to discover the top sessions for Salesforce Admins … Here are highlights from article A Salesforce Admin’s Guide to Dreamforce 2023 – Salesforce Admins 1. Admin Keynote at Dreamforce: – AI + Data + CRM…

    Alexandre Ruiz

    August 25, 2023
    Salesforce
  • End of Support for Twitter/X from Salesforce – Technical Potpourri from Sudipta Deb

    As early as August 23, 2023, X, the company formerly known as Twitter, will discontinue Salesforce’s public API access for the Social Accounts, Contacts and Leads feature … Here are highlights from article End of Support for Twitter/X from Salesforce – Technical Potpourri from Sudipta Deb 1. Importance of integrating Social Accounts, Contacts, and Leads…

    Alexandre Ruiz

    August 25, 2023
    Salesforce
  • #SalesforceWinter24 – View Report and Dashboard Details From the Analytics Tab

    #1MinuteTip #SalesforceWinter24 Use Asset Details to view metadata for your reports and dashboards, such as create date and owner … Here are highlights from article #SalesforceWinter24 – View Report and Dashboard Details From the Analytics Tab 1. Identify the task or problem: – Determine what specific task or problem you need guidance on. – Clearly…

    Alexandre Ruiz

    August 25, 2023
    Salesforce
  • Why Email Open Rate Is Dead – and How Account Engagement Can Help – The Spot

    If your marketing strategy is founded on the email open rate, then the data privacy landscape of the future could be an unpleasant awakening … Here are highlights from article Why Email Open Rate Is Dead – and How Account Engagement Can Help – The Spot 1. User-controlled features can impact email open rates: –…

    Alexandre Ruiz

    August 24, 2023
    Pardot
  • Custom Email Preference Centre – What is it? · Nebula Consulting

    Build a better relationship with your prospects when using a custom email preference centre. Then leverage reporting to growth this further … Here are highlights from article Custom Email Preference Centre – What is it? · Nebula Consulting 1. Custom Email Preference Centre: – Allows you to collect preferences before prospects are known to you…

    Alexandre Ruiz

    August 24, 2023
    Pardot
  • Introducing Salesforce Backup: Your Data’s Safety Net – Salesforce Admins

    Learn about Salesforce Backup and safeguard your data with ease. Explore GA features, seamless restores, data security, and more … Here are highlights from article Introducing Salesforce Backup: Your Data’s Safety Net – Salesforce Admins 1. Salesforce Backup is a native backup and restore solution that automatically creates backup copies of business data. – Designed…

    Alexandre Ruiz

    August 24, 2023
    Salesforce
  • Why Your Salesforce Backups Must Be Independent | Salesforce Ben

    Share this article…As the number of data companies that create and manage in Salesforce grows, a Salesforce backup solution has become as vital as the platform itself. As a Salesforce customer (like all SaaS users), you are ultimately responsible for protecting your company’s own data,… Read More … Here are highlights from article Why Your…

    Alexandre Ruiz

    August 23, 2023
    Salesforce
  • Complete Guide to Salesforce Documentation (In the AI World) | Salesforce Ben

    Share this article…The Salesforce platform is very powerful. With every new release, your org becomes more powerful, but also more complex. As Spiderman was once told: “with great power comes great responsibility”. So, how do you take real responsibility for maintaining your org? With everything… Read More … Here are highlights from article Complete Guide…

    Alexandre Ruiz

    August 23, 2023
    Salesforce
  • Salesforce Winter ‘24 Release: Account Engagement New Features

    Salesforce Winter ‘24 release notes are out! Here are the most important features coming to Account Engagement marketers should know about … Here are highlights from article Salesforce Winter ‘24 Release: Account Engagement New Features 1. Set Engagement Studio Program wait steps to 2-8 hours: – Helpful for giving other processes time to run before…

    Alexandre Ruiz

    August 23, 2023
    Pardot
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion