Data Cloud is one of the most elusive Salesforce products, marketed with its ‘magical’ capabilities. Recently, Salesforce announced they would be giving Data Cloud licenses for free (with limitations), so many organizations have been getting hands-on with this platform capability. With any major part of the Salesforce platform you’re attempting to learn, there’s inevitably a …
Here are highlights from article 14 Key Salesforce Data Cloud Terms to Know | Salesforce Ben
1. Primary Key vs. Foreign Key
– Primary key distinguishes rows of data in a data set from one another (e.g. Salesforce record ID).
– Foreign key connects data between two unique tables or sources (e.g. OrderID connecting customer record and order details dataset).
2. Data Ingestion
– SDKs: Kits for developers to set up integrations faster (e.g. Interactions SDK, Engagement Mobile SDK).
– Connectors: Pre-built integrations connecting Salesforce products to Data Cloud.
– Ingestion API: Option for developers to build integrations from scratch for data sources not covered by SDKs or connectors.
3. Data Streams
– Datasets enter Data Cloud as data streams, continually pumped according to defined frequency.
– Real-time data streams update data immediately.
– Batched data streams update data on a set frequency (e.g. hourly, daily).
4. Data Source Object, Data Lake Object, and Data Model Object
– Objects in the Salesforce data model that work together to capture and work with ingested data.
– Data Source Object: Represents the source or origin of the data.
– Data Lake Object: Contains raw, unprocessed data from various sources.
– Data Model Object: Represents the processed and transformed data ready for use.
5. Activating Perfected Segments
– After data is ingested, processed, and transformed, it can be used to create segments.
– Segments are subsets of data that meet specific criteria or conditions.
– Activating segments allows for targeted marketing campaigns or personalized communication.
You can read it here: https://sfdc.blog/Ilclr
Source from salesforceben(dot)com