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What are Pardot Tags? (+ 11 Ways to Tag in Pardot) | THE DRIP
Use Pardot Tags to stick a label on to any record in Pardot for quick segmentation, organization and identification. See 11 ways to use them … Here are highlights from article What are Pardot Tags? (+ 11 Ways to Tag in Pardot) | THE DRIP 1. Pardot Tags are labels that can be applied to…
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Toni V. Martin on Business Analysis Skills – Salesforce Admins
Toni V. Martin shares business analyst insights from a Salesforce Admin’s perspective. We also cover business analyst roles, flavors, and career growth … Here are highlights from article Toni V. Martin on Business Analysis Skills – Salesforce Admins 1. You might already be a business analyst (BA): – Anyone who performs business analysis tasks is…
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How Marketing Data Sharing works in Pardot with new Leads and Contacts
Marketing Data Sharing is a powerful feature in Account Engagement (Pardot), but it’s also a bit confusing. I explain how MDS works with new Leads and Contacts … Here are highlights from article How Marketing Data Sharing works in Pardot with new Leads and Contacts 1. Marketing Data Sharing (MDS) requires selecting a Salesforce field…
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Explore the Summer ’23 Marketing Cloud Release for Developers
Get ready to start developing with the many new features across the Marketing Cloud platform available in the Summer ’23 release … Here are highlights from article Explore the Summer ’23 Marketing Cloud Release for Developers 1. BuildRowSetFromJSON() function: – New AMPscript function to parse JSON in email messages and landing pages – Eliminates the…
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Announcing the Salesforce Connect Adapter for GraphQL
We’re excited to announce the Salesforce Connect Adapter to help deliver a unified development platform to save developers time and effort … Here are highlights from article Announcing the Salesforce Connect Adapter for GraphQL 1. Salesforce and Amazon are working together to enhance interoperability between their platforms. – The goal is to create a unified…
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Top 10 Underutilized Pardot Tools and How to Use Them | Salesforce Ben
Share this article…Let’s face it: Marketing Cloud Account Engagement (Pardot) is an advanced-level marketing automation platform. It comes with a powerful API, seamless integration with the Salesforce core platform, and allows you to build complex automations that bridge sales, marketing, and service. It is jam-packed… Read More … Here are highlights from article Top 10…
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Delivery Profile vs. Sender Profile in Marketing Cloud | Salesforce Ben
Delivery profiles and sender profiles in Marketing Cloud make up send classifications, and here’s how they work together … Here are highlights from article Delivery Profile vs. Sender Profile in Marketing Cloud | Salesforce Ben 1. Sender Profiles vs. Delivery Profiles – Sender profiles define the sender information, such as the ‘from’ name and email…
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#SalesforceWinter24 – Salesforce Winter ’24 Pre-Release Org
#1MinuteTip #SalesforceWinter24 Salesforce Winter ’24 Pre-Release Org is now available for sign up at this URL … Here are highlights from article #SalesforceWinter24 – Salesforce Winter ’24 Pre-Release Org 1. Introduction to the topic: – Provides a brief overview of the subject matter – Sets the context for the step-by-step guide 2. Materials and prerequisites:…
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Alternatives to a Multi-Select Picklist – Salesforce Admins
Learn how to navigate multi-select picklist challenges! Discover a Salesforce Admin’s real-world approach to UI implementation and data utilization … Here are highlights from article Alternatives to a Multi-Select Picklist – Salesforce Admins 1. Limitations of multi-select picklists: – Data is stored as a semicolon-separated list of values, which can pose challenges when updating or…
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Exploring the Salesforce Data Integration Landscape | Salesforce Ben
Share this article…In today’s data-driven world, organizations strive to build a comprehensive Customer 360 view to gain valuable insights and deliver personalized experiences. Salesforce, as a leading customer relationship management (CRM) platform, offers powerful tools to manage customer data. However, to achieve a complete view… Read More … Here are highlights from article Exploring the…