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Why Use Pardot Landing Pages Instead of a Website CMS?
Why Use Pardot Landing Pages Instead of a Website CMS? Landing Pages • Account Engagement Landing pages are a fundamental tool for marketers and Marketing Cloud Account Engagement (formerly Pardot) provides the ability to build these directly within your account. But … 1) Reporting: – Pardot landing pages provide detailed reporting functionalities within Salesforce.…
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Ajaay Ravi on Flow GPT – Salesforce Admins
Today on the Salesforce Admins Podcast, we talk to Ajaay Ravi about AI, Flow GPT, and why admins should pay close attention … 1. Ajaay Ravi’s experience with AI and training models: – Led a team at Amazon to build technology for recommending furniture. – Learned the importance of training AI models and breaking down…
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Create Workflows in Data Cloud Using Flow – Salesforce Admins
Streamline and optimize Salesforce Data Cloud processes with Flow. Learn how to create custom workflows, automate actions, and configure trigger conditions for efficient data management … 1. Use case: Automating a workflow – Compensating customers affected by a technical failure – Deposit 500 rewards points and send apology email 2. Create platform event(s) – Custom…
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How to Test Pardot (Account Engagement) Automation and Assets | Salesforce Ben
Share this article…For marketers – specifically, the team you have supporting marketing operations functions in your organization – your marketing technology stack is at the heart of everything you do. Virtually every goal and initiative your team has is managed by tools that need to… Read More … 1. Importance of monitoring your tech stack:…
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Integrate Google Analytics 360 With Marketing Cloud to Manage Ad Spend | Salesforce Ben
Share this article…Increasingly, customers are demanding great digital experiences from brands across all their interactions. And with eCommerce growing exponentially, the evolution of the digital landscape means brands are increasingly turning to online marketing to reach customers. However, creating an online storefront alone does not… Read More … Integrating Google Analytics 360 with Salesforce Marketing…
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Predictions for Digital Life in 2035
Predictions for Digital Life in 2035 Pew Research Center recently published the results from their 16th “Future of the Internet” research t … 1. Visualforce parameters: – Developers often wonder how to pass parameters to a controller method in Visualforce. – This is a common question when first introduced to Visualforce. – Passing parameters allows…
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How To Set Up Mass Quick Action in Salesforce
A Mass Quick Action, once created, lets users select up to a maximum of 100 records in a list view and perform create or update operations … 1. What are step-by-step how-to guides? – They are informative documents that provide detailed instructions on how to complete a specific task or learn a new skill. –…
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Coding Basics: A Marketer’s Friendly Guide to HTML
Understanding some coding basics, such as HTML, benefits the everyday marketer more than they realize. Here’s a friendly guide … 1. Importance of understanding HTML for marketers: – Better communication with web developers – Understanding webpage design and code placement – Creating engaging email and website content – Improving search engine rankings 2. Basics of…
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Lessons Learned While Delivering Salesforce Training in Spanish
In this post, we’ll cover the lessons learned while delivering Salesforce training in Spanish, specifically Account Engagement (Pardot … Lessons Learned While Delivering Salesforce Training in Spanish: 1. Lean heavily on pre-promotion: – Use a form to gauge interest and get people to register early. 2. Reach out to your community: – Seek advice and…
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How to Use the Case Object with Account Engagement (Pardot)
Learn how to successfully integrate the Case Object in Salesforce with Account Engagement (Pardot) using Custom Object syncing … You can read it here: https://sfdc.blog/GzqgV Source from pardotgeeks(dot)com