A. Ruiz Content

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  • Enabling MFA in MuleSoft for CI/CD Pipelines Using GitHub Actions

    Learn how to set up a GitHub Actions pipeline to work with your MFA-enabled account from Anypoint Platform … Here are highlights from article Enabling MFA in MuleSoft for CI/CD Pipelines Using GitHub Actions 1. Prerequisites: – Mule project with a working Mule application – GitHub repository with Mule application – Anypoint Platform account with…

    Alexandre Ruiz

    September 3, 2023
    Salesforce
  • Best Practices for Salesforce Child Campaigns and Pardot (Account Engagement) | Salesforce Ben

    Share this article…Salesforce campaigns are a powerful tool which you can use to facilitate the organization and reporting of your marketing (or other) initiatives. They can be used to record strategies, like events, with default fields allowing you to track dates, budget, and more.  Campaigns are… Read More … Here are highlights from article Best Practices…

    Alexandre Ruiz

    September 2, 2023
    Pardot
  • How Much is Email Oversaturation Costing You? (and What Marketing Cloud Admins Can Do) | Salesforce Ben

    Share this article…Out of all the marketing channels at your disposal, email remains one with great opportunities for marketers. However, you don’t want under-engaged audiences, where you could be missing out on revenue, nor over-engaged audiences that are feeling fatigued by your email marketing.  Think… Read More … Here are highlights from article How Much…

    Alexandre Ruiz

    September 2, 2023
    Marketing Cloud
  • #SalesforceWinter24 – See Object & Field API Names in Permission Sets

    #1MinuteTip #SalesforceWinter24 When you configure object & field permissions in permission sets, the API Names are also displayed with labels … Here are highlights from article #SalesforceWinter24 – See Object & Field API Names in Permission Sets 1. Identify the task or project – Determine what task or project you need to complete – Clearly…

    Alexandre Ruiz

    September 1, 2023
    Salesforce
  • WITness Success 2023: An Inspirational Experience

    WITness Success is an annual event hosted by the Salesforce Women in Tech user group with a mission to empower women working in Salesforce … Here are highlights from article WITness Success 2023: An Inspirational Experience 1. Empowering Women in Tech – Opportunity to speak at WITness Success and feel empowered – Attending inspiring sessions…

    Alexandre Ruiz

    September 1, 2023
    Pardot
  • 20 Most Popular Salesforce Admin & Developer Blogs 2023 | Salesforce Ben

    Looking for a new Salesforce blog? Check out our roundup of the most popular and easy-to-navigate content for admins and developers … Here are highlights from article 20 Most Popular Salesforce Admin & Developer Blogs 2023 | Salesforce Ben 1. Automation Champion: – Rakesh Gupta, a Salesforce MVP and Evangelist, provides training courses, books, and…

    Alexandre Ruiz

    September 1, 2023
    Salesforce
  • Insights Into Salesforce’s Shifting Product Strategy | Salesforce Ben

    Share this article…After following a consistent product strategy for many years, Salesforce’s approach to its product portfolio has pivoted regularly due to the global pandemic and rapidly changing customer demands. It can be easy to get lost in the noise of forward-looking announcements and the… Read More … Here are highlights from article Insights Into…

    Alexandre Ruiz

    August 31, 2023
    Salesforce
  • How Can AI Be Used to Detect and Fix Pipeline Leaks | Salesforce Ben

    Share this article…In today’s complex sales landscape, it is common for organizations to find their revenue streams dripping away, drop by drop. Often unnoticed, these leaks can slowly erode your hard-won revenue, leaving you wondering where your projections went astray. Revenue leakage – be it… Read More … Here are highlights from article How Can…

    Alexandre Ruiz

    August 31, 2023
    Salesforce
  • Complete Revenue Intelligence for Salesforce [In-Depth Overview] | Salesforce Ben

    Share this article…Revenue Intelligence is the latest trend in sales/revenue operations, but what exactly is it and how can you utilize it to consistently hit your goals each and every quarter? Making sense of the data coming from the various sources and systems implemented as… Read More … Here are highlights from article Complete Revenue…

    Alexandre Ruiz

    August 31, 2023
    Salesforce
  • How to Measure and Improve Your DevOps Performance by 2024 | Salesforce Ben

    Share this article…Now we’re more than halfway through 2023, businesses across the board are reviewing their progress from the first half of the year and assessing how to make the most of the next few months. You should approach your Salesforce development lifecycle in the… Read More … Here are highlights from article How to…

    Alexandre Ruiz

    August 30, 2023
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion