• 10 Hidden “Company Information” Gems in Salesforce Setup | Salesforce Ben

    Share this article…The Company Information section in Salesforce is one of the initial areas I focus on when training new admins, and also the first thing I look at in every Salesforce org. This section is full of useful and interesting information about a Salesforce… Read More … 1. Instance – Indicates the group of…

  • Salesforce CLI OpenAI Plug-in

    Image generated using StableDiffusion 2.1 via https://huggingface.co/spaces/stabilityai/stable-diffusion In … 1. Passing Parameters to Apex Method from Visualforce Page – Developers often wonder how to pass parameters to a controller method in Visualforce. – Parameters can be passed using the action attribute, actionFunction tag, or apex:commandButton tag. – The controller method should have a matching signature…

  • A Guide to Pardot SEO: Dos & Don’ts

    A Guide to Pardot SEO: Dos & Don’ts Pardot SEO • Account Engagement When it comes to search engine optimisation, Account Engagement (formerly known as Pardot – I’ll use the two names interchangeably) has some nifty built-in features for tracking. However … 1. Pardot SEO ‘dos’: – Track search keywords by adding and monitoring target…

  • Strengthening Our Feedback Loops: IdeaExchange + Generative AI – Salesforce Admins

    Salesforce is piloting some new feedback engagements on Generative AI over the coming months. Learn more in this blog post … 1. Strengthening Feedback Loops with IdeaExchange and Generative AI: – Generative AI has gained significant adoption and is seen as transformative in solving complex problems. – Salesforce Admins are re-evaluating their connection with the…

  • The Complete Guide to Salesforce Energy & Utilities Cloud | Salesforce Ben

    Share this article…Salesforce Energy & Utilities Cloud is a dynamic management platform for all things in the energy landscape. Organizations can benefit from its personalized service, unified customer data, and business agility, and customers can benefit from a consistent customer journey, no matter what their… Read More … 1. Benefits of Salesforce Energy & Utilities…

  • Engagement History Dashboards: Enhanced Pardot (Account Engagement) Campaign Reporting

    Engagement History Dashboards are out-of-the-box dashboards that show campaign performance over time. Follow these steps to enable this in your org … 1. Engagement History Dashboards overview: – Show campaign performance over time. – Display interactions with Pardot (Account Engagement) campaigns. 2. Usage of Engagement History Dashboards: – Can be used on Campaigns, Accounts, Opportunities,…

  • David Carnes on Writing a Book – Salesforce Admins

    David Carnes joins the Salesforce Admins Podcast to chat about writing a book, tips you can apply to your own content, and, of course, reports … 1. Content opportunities – David was approached by O’Reilly Media to write a book on Salesforce analytics. – He had many topics in mind from his experience hosting the…

  • How AI Could Change Social Media Marketing on Salesforce | Salesforce Ben

    Share this article…With AI featured in what seems like every Salesforce-related news coverage, it’s no surprise that we’re shedding the light on how AI can elevate social media to determine strategic direction, foster human connection, and uncover customer perception. Some sources say that 93% of… Read More … 1. Importance of data in AI-driven social…

  • The Key Responsibilities of a Salesforce Citizen Developer | Salesforce Ben

    Share this article…A person who builds software applications or technological solutions without receiving formal training in computer programming or software development is referred to as a citizen developer. These people often don’t have technical backgrounds, yet they are skilled and knowledgeable in their particular field… Read More … 1. Definition of a Salesforce Citizen Developer…

  • Salesforce Screen Flow vs. OmniScript  – What’s the Difference? | Salesforce Ben

    Should you use Salesforce Screen Flow or OmniScript? We explain the differences so you can make the best choice … – Salesforce provides four main form building options: page layouts, dynamic forms, Lightning web components (LWC), and screen flows. – OmniScripts are a part of OmniStudio, which is available to Salesforce Industries customers. – OmniScripts…