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  • How to Add Salesforce Reports and Dashboards on Lightning Pages | Salesforce Ben

    Discover how Salesforce Lightning Pages can transform the way you integrate data visualization into your daily workflow. 1. Trend in Salesforce – Increasing demand for real-time data visualization. – Enhanced focus on user-customizable interfaces. 2. Insight for Salesforce Professionals – Integrating reports and dashboards directly onto Lightning Pages streamlines data access. – Offers immediate insights…

    Alexandre Ruiz

    March 3, 2025
    Salesforce
  • Salesforce TrailblazerDX 2025: Our List of Must-See Sessions | Salesforce Ben

    Discover the essential sessions at TrailblazerDX 2025 that should be on every Salesforce professional’s radar! 1. Event Overview – TrailblazerDX 2025 is a key event for Salesforce professionals, offering insights into the latest Salesforce innovations and best practices. – This year’s lineup promises a wealth of knowledge from both Salesforce experts and industry innovators. 2.…

    Alexandre Ruiz

    March 3, 2025
    Salesforce
  • The Decisions (or Myths) Behind Salesforce Features and the Lessons Learned from Them | Salesforce Ben

    Salesforce myths can mislead even the savviest professionals, impacting decisions and implementations. 1. Decision-Making in Salesforce – Certain myths around Salesforce features lead to misguided decisions. – It’s crucial to distinguish between myths and facts to prevent costly mistakes. 2. Understanding Feature Myths – Misconceptions about Salesforce features may result in choosing suboptimal solutions. –…

    Alexandre Ruiz

    March 2, 2025
    Salesforce
  • #SalesforceSpring25 – Add/Remove Permission Set to Permission Set Groups Easily

    Here’s a game-changing Salesforce update: Simplifying permission management has never been more straightforward. 1. Trend – Salesforce Spring ’25 introduces a streamlined approach to managing Permission Set Groups. – This update reflects an ongoing industry shift toward simplifying user access management. 2. Insight – Salesforce professionals can now add or remove Permission Sets from Permission…

    Alexandre Ruiz

    March 2, 2025
    Salesforce
  • #SalesforceSpring25 – Compress and Extract Zip Files in Apex (Generally Available)

    Say goodbye to tedious manual file handling in Salesforce! 1. Trend – Salesforce Spring ’25 introduces a game-changer: the ability to compress and extract ZIP files directly in Apex. – This feature elevates file management efficiency within Salesforce environments. 2. Insight – For Salesforce developers, this means you can now programmatically handle file compression and…

    Alexandre Ruiz

    March 1, 2025
    Salesforce
  • How to Create Marketing Cloud Consent Records with a Record-Triggered Flow

    Unlocking the potential of Salesforce Marketing Cloud through consent management might just be the key to elevating your marketing strategy to new heights. 1. Current Trend – With increasing emphasis on data privacy and user consent, businesses are focusing on robust consent management systems. – Salesforce professionals are at the forefront of integrating these changes…

    Alexandre Ruiz

    March 1, 2025
    Pardot
  • Unlocking More Value in Salesforce With Foundations for Sales and Service – Salesforce Admins

    Here’s the hidden potential in Salesforce that can supercharge your sales and service capabilities. 1. Trend – Salesforce is evolving to offer deeper integration and alignment between sales and service teams. – The focus is on creating more cohesive strategies to enhance customer engagement and satisfaction. 2. Insight – Leveraging Salesforce’s Foundations for Sales and…

    Alexandre Ruiz

    February 28, 2025
    Salesforce
  • How MuleSoft Helps Admins Get the Most out of Agentforce – Salesforce Admins

    Here’s the hidden advantage of MuleSoft for Salesforce admins you might be overlooking. 1. Industry Trend – The integration of MuleSoft with Salesforce is reshaping how organizations maximize their CRM capabilities. – Businesses are increasingly leveraging MuleSoft to unify data and processes across platforms. 2. Salesforce-Specific Insights – MuleSoft provides pre-built connectors for Salesforce, simplifying…

    Alexandre Ruiz

    February 28, 2025
    Salesforce
  • Beyond Validation Rules: A Guide to Making Things Required in Salesforce

    Ever wondered what lies beyond validation rules in Salesforce? 1. Industry Trend – Salesforce professionals are increasingly looking beyond traditional validation rules to enhance data integrity. – Making fields required plays a pivotal role in ensuring quality data across applications. 2. Salesforce-Specific Insights – Understand the hierarchy of how fields are made mandatory: Page Layouts,…

    Alexandre Ruiz

    February 28, 2025
    Salesforce
  • Salesforce Spring ‘25 Release: New Flow Approval Process Capabilities

    Here’s the hidden issue with Salesforce that no one tells non-tech managers. 1. New Flow and Approval Process Capabilities – Salesforce Spring ’25 introduces enhancements in Flow and Approval Processes. – These updates aim to streamline automation and improve efficiency. 2. Implications for Salesforce Professionals – Enhanced capabilities require understanding of new tools and features.…

    Alexandre Ruiz

    February 27, 2025
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion