Salesforce UTM Tracking: How to Capture Every Touchpoint | Salesforce Ben

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Unlock the secret to capturing every customer touchpoint with Salesforce UTM tracking!

1. Trend
– Mapping customer journeys has become crucial for data-driven decision-making.
– Increasing demand for granular customer insights.

2. Insight
– Salesforce UTM tracking can capture detailed touchpoint data.
– Provides insights into which channels are driving conversions.

3. Depth
– Implementing UTM tracking helps identify the most effective marketing strategies.
– Salesforce professionals face challenges in integrating and analyzing data efficiently.

4. Execution
– Regularly audit your UTM parameters to ensure accuracy.
– Use Salesforce campaign reports to analyze the performance of marketing efforts.

Incorporating comprehensive UTM tracking can elevate your marketing strategies and boost ROI.

You can read it here: https://sfdc.blog/Idnxi

Source from salesforceben(dot)com

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