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Part 1: Salesforce Overview and Fundamentals

Introduce Salesforce as a company and its history

Salesforce is a cloud-based software company that provides a range of customer relationship management (CRM) services and solutions. Founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez, Salesforce has grown to become one of the largest and most well-known software companies in the world.

Salesforce’s primary product is its CRM software, which is designed to help businesses manage customer relationships, sales, marketing, and customer support. The platform includes a range of tools and services, including sales automation, marketing automation, customer service, and analytics.

Since its founding, Salesforce has grown rapidly and expanded its offerings to include a range of other products and services. In 2003, the company introduced its AppExchange platform, which allows third-party developers to create and distribute apps that integrate with Salesforce. In 2013, Salesforce launched its Salesforce1 platform, which provides mobile access to Salesforce services and applications.

In addition to its software products, Salesforce is also known for its philanthropic efforts. The company has a 1-1-1 model, which donates 1% of its equity, 1% of its employee time, and 1% of its products to charity.

Salesforce has also been recognized for its commitment to sustainability and social responsibility. The company has set ambitious goals to reduce its carbon footprint, promote equality and diversity, and support local communities.

Overall, Salesforce is a well-known and highly respected software company that has had a significant impact on the tech industry. Its commitment to innovation, philanthropy, and social responsibility has made it a leader in the CRM space and a model for other companies to follow.