A. Ruiz Content

A. Ruiz Content

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  • The Salesforce Developer’s Guide to the Winter ’26 Release

    The latest Salesforce Winter ’26 release is shaking up the development landscape. Are you ready to leverage its new features? 1. Key New Features – Enhancements in Lightning Web Components enable faster development and more robust applications. – The introduction of advanced AI-driven tools simplifies process automation. 2. Impact on Salesforce Development – With AI…

    Alexandre Ruiz

    September 10, 2025
    Salesforce
  • Track, Manage and Optimize Data Cloud Usage in Digital Wallet – Salesforce Admins

    Discover the untapped potential for Salesforce professionals in managing data cloud usage within digital wallets. 1. Current Trend – The rise of digital wallets is transforming how businesses manage transactions. – Companies are increasingly focusing on optimizing their data cloud usage for efficiency. 2. Relevant Insights for Salesforce – Efficient data management in digital wallets…

    Alexandre Ruiz

    September 10, 2025
    Salesforce
  • Complete Guide to Salesforce Record Types (Updated 2025) | Salesforce Ben

    Unlocking the secret to mastering Salesforce Record Types! 1. Record Types Explained – Define unique business processes with different picklist values. – Customize user experience by segmenting different page layouts. 2. Strategic Implementation – Analyze organizational requirements to determine necessary record types. – Align record types with user profiles for tailored access and functionality. 3.…

    Alexandre Ruiz

    September 10, 2025
    Salesforce
  • How Salesforce Admins Can Build Resilient Systems and Ditch Unreliable Quick Fixes | Salesforce Ben

    Unreliable quick fixes can be a Salesforce admin’s worst enemy. Understanding how to build resilient systems is key to avoiding future headaches. 1. Embrace Resilience – Resilient systems stand the test of time. – Avoid temporary patches; focus on long-term solutions. 2. Prioritize Core Functionality – Address root causes, not just symptoms. – Ensure core…

    Alexandre Ruiz

    September 9, 2025
    Salesforce
  • The Double-Edged Sword of Declarative Salesforce  | Salesforce Ben

    Salesforce’s declarative approach is a double-edged sword that professionals must wield wisely. 1. Trend: Declarative Development – Growing reliance on declarative tools in Salesforce. – Aim to simplify application development and deployment. 2. Insight: Advantages and Pitfalls – Benefits include faster deployment and less technical expertise needed. – Risks involve limited flexibility and technical debt…

    Alexandre Ruiz

    September 9, 2025
    Salesforce
  • The Next Era of Salesforce Development: AI-Assisted Delivery | Salesforce Ben

    AI in Salesforce development isn’t just a trend—it’s the future. 1. Industry Shift – AI is now playing a crucial role in Salesforce development. – AI-assisted delivery is transforming how developers approach complex projects. 2. Salesforce Insights – AI tools can significantly reduce the time needed for code generation and testing. – Developers are increasingly…

    Alexandre Ruiz

    September 9, 2025
    Salesforce
  • Salesforce Translation: A Step-by-Step Implementation Guide to XLIFF File Imports | Salesforce Ben

    The secret weapon for global Salesforce success? Translation capabilities through XLIFF file imports! 1. Growing Demand for Localization – As businesses expand, the need for a localized user experience is critical. – Salesforce professionals are increasingly tasked with implementing seamless translation systems. 2. Understanding XLIFF in Salesforce – XLIFF (XML Localization Interchange File Format) standardizes…

    Alexandre Ruiz

    September 7, 2025
    Salesforce
  • Salesforce Retires Marketing Cloud Advertising Studio: What You Need to Know | Salesforce Ben

    Salesforce Marketing Cloud Advertising Studio has been retired. What does this mean for Salesforce professionals? 1. Current Trend – Salesforce is phasing out Marketing Cloud Advertising Studio. – This move aligns with a broader strategy to streamline and enhance Marketing Cloud solutions. 2. Key Insights – Focus shifts towards integrating advertising capabilities into other Salesforce…

    Alexandre Ruiz

    September 6, 2025
    Marketing Cloud
  • 11 Pitfalls to Avoid While Deactivating an Admin in Salesforce | Salesforce Ben

    Avoid these common pitfalls when deactivating a Salesforce admin. 1. Admin Reassignment – Transfer ownership of all records. – Ensure active users take over admin responsibilities. 2. Scheduled Jobs – Identify and transfer any scheduled jobs owned by the admin. – Reassign these tasks to another active user. 3. Delegated Approvers – Change delegated approvers…

    Alexandre Ruiz

    September 6, 2025
    Salesforce
  • Build and Manage Agents with Agentforce Python SDK

    The secret weapon to supercharging your Salesforce capabilities: AgentForce Python SDK. 1. Trend – Salesforce has increasingly become a platform where automation and AI integration are crucial. – With the AgentForce Python SDK, Salesforce professionals can leverage Python’s robust capabilities for building and managing agents. 2. Insight – Python is a popular programming language known…

    Alexandre Ruiz

    September 5, 2025
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion