A. Ruiz Content

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  • Agent Lifecycle Management in Salesforce: Governing AI from Idea to Production | Salesforce Ben

    AI governance in Salesforce: the pathway from concept to production is crucial for thriving in today’s tech landscape. 1. Industry Trend – AI is revolutionizing how enterprises manage data, automate processes, and enhance customer experiences. – The shift towards AI requires robust governance to ensure ethical and effective outcomes. 2. Salesforce-Specific Insights – Salesforce offers…

    Alexandre Ruiz

    November 4, 2025
    Salesforce
  • Everything You Need to Know About Salesforce Dynamic Dashboards | Salesforce Ben

    Unlocking the secrets of Salesforce dashboards is the key to powerful data insights. 1. Current Trend in Salesforce Reporting: – Dashboards are increasingly being used for real-time data analysis. – Salesforce professionals are leveraging dashboards to track KPIs and make data-driven decisions. 2. Key Insights for Salesforce Professionals: – Understanding how to run reports efficiently…

    Alexandre Ruiz

    November 4, 2025
    Salesforce
  • Why Has Security Become the Hottest Salesforce Skill? Welcome to SF Ben Security Month | Salesforce Ben

    Your Salesforce skillset might be missing a crucial component: advanced security practices. 1. Growing Focus on Security – Security has surged to the forefront as a top skill for Salesforce professionals. – Cyber threats are evolving, making robust security measures increasingly critical. 2. Relevance to Salesforce Professionals – Teams are now expected to integrate security…

    Alexandre Ruiz

    November 4, 2025
    Salesforce
  • Why Your Business Isn’t Ready for Agentforce – And How to Change That | Salesforce Ben

    Here’s what many Salesforce users overlook when considering Agentforce integration. 1. Problem with Readiness – Many businesses aren’t prepared to integrate Agentforce. – Common barriers include outdated processes and insufficient data management. 2. Approach to Integration – Begin by evaluating your current tech stack and processes. – Implement baseline Salesforce functionalities to streamline operations. 3.…

    Alexandre Ruiz

    November 3, 2025
    Salesforce
  • The Creeping Scope in Salesforce Projects: A Cautionary Halloween Tale | Salesforce Ben

    The hidden threat lurking in your Salesforce project timelines might just be scope creep. 1. The Growing Challenge – Scope creep is becoming more prevalent in Salesforce projects. – It often results in blown budgets and missed deadlines. 2. Strategies for Control – Set clear project parameters from the start. – Regularly communicate with stakeholders…

    Alexandre Ruiz

    November 2, 2025
    Salesforce
  • How to Secure Your Org in 30 Days: Weekly Updates With Lead Zeppelin | Salesforce Ben

    Security lapses in Salesforce can have significant repercussions, yet many organizations still overlook vital steps to safeguard their data. 1. Security Awareness – Regularly update stakeholders on potential risks. – Use clear, accessible language to explain security measures. 2. Implementation Strategies – Create a 30-day security plan with weekly objectives. – Prioritize tasks that have…

    Alexandre Ruiz

    November 2, 2025
    Salesforce
  • Connect Data 360 to Databricks Using Salesforce IDP

    Unlock the power of unified data analysis with Salesforce and Databricks integration. 1. Industry Trend – Data integration is increasingly vital for organizations seeking comprehensive insights. – Salesforce and Databricks are becoming more aligned for seamless data operations. 2. Salesforce Insights – Salesforce IDP enables easy connection between Data 360 and Databricks. – This integration…

    Alexandre Ruiz

    November 1, 2025
    Salesforce
  • Building Salesforce Projects To Land Your Next Role – Salesforce Admins

    Here’s the secret to landing your next Salesforce role: strategic project building. 1. Current Trend – Salesforce projects are now more crucial than ever for securing roles. – Employers prioritize candidates with hands-on experience and project portfolios. 2. Key Insights – Building relevant projects showcases practical skills. – Projects should reflect real-world challenges and solutions…

    Alexandre Ruiz

    November 1, 2025
    Salesforce
  • Aligning Sales, Marketing, and Customer Success for Seamless Handoffs – The Spot

    It’s time to rethink departmental silos. Aligning sales, marketing, and customer success is more crucial than ever for seamless handoffs. 1. Trend of Alignment – Integration across departments is gaining ground. – Companies are focusing on seamless transitions between teams. 2. Salesforce Insights – Proper data flow between Salesforce and other systems is key. –…

    Alexandre Ruiz

    October 31, 2025
    Pardot
  • Demand for Salesforce Consultants in the USA Surges 72% in 2025 | Salesforce Ben

    Demand for Salesforce consultants is expected to surge by 72% in the USA by 2025. Let’s break down what this means for Salesforce professionals and how to prepare. 1. Industry Trend – A significant increase in demand for Salesforce consultants is projected. – Companies are investing more in Salesforce to drive digital transformation. 2. Salesforce-Specific…

    Alexandre Ruiz

    October 31, 2025
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion