A. Ruiz Content

A. Ruiz Content

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  • How Can Admins Influence the Salesforce Product Roadmap? – Salesforce Admins

    Admins play a pivotal role in shaping Salesforce’s future, and there’s a powerful way to influence the product roadmap. 1. Engaging with the Community – Building strong connections within the Salesforce community can amplify your voice. – Joining groups and forums increases your visibility and potential impact. 2. Pinpointing Key Influence Areas – Identify where…

    Alexandre Ruiz

    January 9, 2026
    Salesforce
  • Salesforce Shield Platform Encryption: Complete Guide 2026 | Setup, Best Practices & Implementation

    Here’s the hidden issue with Salesforce Platform Encryption that no one tells non-tech managers. 1. Trend: Increased Data Security Concerns – Organizations are prioritizing data security amid increasing threats. – Salesforce Shield Platform Encryption is rising as a key tool to address these concerns. 2. Insight: Salesforce Shield’s Role – Salesforce Shield offers encryption at…

    Alexandre Ruiz

    January 9, 2026
    Salesforce
  • Agentforce Vibes Modes Explained: Plan vs. Act vs. Deep Planning | Salesforce Ben

    Salesforce is evolving its strategies to optimize agent performance with Agentforce Vibes Modes. 1. Trend: – Salesforce introduces three distinct modes for agents: Plan, Act, and Deep Planning. – This approach is geared towards better alignment of agent activities with organizational objectives. 2. Insight: – Each mode serves a unique purpose: Plan for strategizing, Act…

    Alexandre Ruiz

    January 8, 2026
    Salesforce
  • Best Practices to Integrate Third-Party Triggers in Marketing Cloud Engagement | Salesforce Ben

    Here’s the truth about integrating third-party triggers in Marketing Cloud Engagement that many professionals overlook. 1. Integration Challenge – Marketing Cloud offers numerous opportunities for engaging customers. – However, integrating third-party triggers can pose significant hurdles. 2. Best Practices – Evaluate third-party APIs carefully for compatibility and functionality. – Ensure robust authentication and security measures…

    Alexandre Ruiz

    January 8, 2026
    Pardot
  • Salesforce Experience Cloud Sharing Model: A Deep Dive for Admins | Salesforce Ben

    Here’s the crucial aspect of Experience Cloud that could redefine user engagement. 1. Shifting Dynamics in Salesforce Experience Cloud – The Experience Cloud is rapidly evolving, demanding a deeper understanding of its sharing model. – This shift emphasizes the need for Salesforce professionals to adapt and optimize user experiences. 2. Key Insights for Salesforce Professionals…

    Alexandre Ruiz

    January 8, 2026
    Salesforce
  • The Future of Women in Salesforce Technical Roles: What Our Data Says | Salesforce Ben

    Are you aware of the untapped potential of women in Salesforce technical roles? 1. Current Trend – Women are increasingly entering technical roles within the Salesforce ecosystem. – Companies are actively seeking diversity to foster innovation and growth. 2. Salesforce-Specific Insights – Salesforce’s commitment to gender equality is driving initiatives to recruit and retain women.…

    Alexandre Ruiz

    January 7, 2026
    Salesforce
  • From Ideas to Impact: Celebrating 20 Years of Trailblazer-Driven Innovation – Salesforce Admins

    Discover how Trailblazers have shaped Salesforce innovation for over 20 years. 1. Celebrating Salesforce’s Trailblazers – Salesforce owes its dynamic evolution to the passionate community of Trailblazers. – This collaborative spirit has driven significant innovations and customer success. 2. Key Milestones and Innovations – Over two decades, Trailblazers have contributed to breakthroughs like the AppExchange…

    Alexandre Ruiz

    January 6, 2026
    Salesforce
  • Is the Salesforce Admin Exam Changing Too Quickly? | Salesforce Ben

    Here’s the surprising truth about the Salesforce Admin Exam’s evolution. 1. Industry Trend – The Salesforce Admin Exam is undergoing frequent changes. – This rapid evolution is causing concerns among professionals. 2. Salesforce-Specific Insights – Salesforce is continuously updating its platform with new features. – Exam content needs regular updates to stay aligned with these…

    Alexandre Ruiz

    January 6, 2026
    Salesforce
  • Salesforce Visibility Explained: How Record Access Really Works | Salesforce Ben

    Ever wondered why users see certain Salesforce records? This is often misunderstood, impacting efficiency. 1. Record Visibility Basics – Users’ access to records is determined by their roles, profiles, and sharing rules. – Ownership plays a crucial role in default access levels. 2. Key Features Affecting Access – Organization-Wide Defaults (OWD) set the baseline for…

    Alexandre Ruiz

    January 6, 2026
    Salesforce
  • Ultimate Guide to Salesforce Energy & Utilities Cloud for Admins

    Energy and utilities companies are transforming their operations with Salesforce solutions. 1. Emerging Trend: The rise of Salesforce in energy and utilities. – Companies are adopting Salesforce to streamline operations. – The focus is on enhancing customer engagement and operational efficiency. 2. Salesforce Insights: Key features driving adoption. – Salesforce Energy and Utilities Cloud provides…

    Alexandre Ruiz

    January 3, 2026
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion