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  • Ultimate Guide to State Management in Salesforce LWC | Salesforce Ben

    Wondering why your Salesforce LWC applications might not be performing at their best? 1. State Management in Salesforce LWC – Understanding how data is managed and shared across components is crucial. – Inefficient state management can lead to poor performance in Lightning Web Components. 2. Importance for Salesforce Professionals – Proper state management is essential…

    Alexandre Ruiz

    March 23, 2026
    Salesforce
  • How Salesforce Nonprofit Cloud Can Fix AI Failures in Fundraising | Salesforce Ben

    Discover how nonprofits can transform fundraising outcomes with Salesforce Nonprofit Cloud and AI. 1. Engage with the Trend – Nonprofits face significant challenges with AI-driven fundraising. – Salesforce Nonprofit Cloud offers a suite of tools to enhance donor engagement and improve fundraising success. 2. Pinpoint Key Challenges – AI often struggles with data quality issues,…

    Alexandre Ruiz

    March 23, 2026
    Salesforce
  • Salesforce TrailblazerDX 2026: Our List of Must-See Sessions | Salesforce Ben

    Discover the sessions at TrailblazerDX 2026 that could redefine your Salesforce strategies. 1. Emerging Trends – The focus on AI-driven innovations and their integration with Salesforce. – New tools in the Salesforce ecosystem designed to streamline development. 2. Key Sessions for Salesforce Pros – Sessions exploring the latest in Salesforce DevOps best practices. – Workshops…

    Alexandre Ruiz

    March 23, 2026
    Salesforce
  • How to Repeat Actions in Flow Using a Counter and a Fake Loop

    Discover the overlooked power tool within Salesforce Flow: the fake loop. 1. Industry Trend – Flow automation is becoming a crucial component for enhancing business processes in Salesforce. – Salesforce professionals are increasingly seeking efficient ways to automate repetitive tasks. 2. Insight – A fake loop can be implemented within Salesforce Flow using a counter…

    Alexandre Ruiz

    March 22, 2026
    Salesforce
  • Build Custom Property Editors and Types for Experience Builder

    Here’s a surprising way to boost user experience in Salesforce Experience Builder. 1. Customization Trend – The demand for enhanced user experiences in Salesforce is growing. – Users seek more tailored and personalized interfaces within the Experience Builder. 2. Salesforce-Specific Insight – Salesforce professionals can leverage custom property editors and types to achieve higher customization.…

    Alexandre Ruiz

    March 22, 2026
    Salesforce
  • How Can Agentforce Help Manage a Salesforce Backlog? – Salesforce Admins

    Are Salesforce backlogs keeping your team from reaching peak efficiency? 1. Growing Challenge – Salesforce backlogs, if unmanaged, can impede workflows and delay crucial projects. – The complexity of managing multiple tasks and priorities is increasing. 2. Strategic Approach – Utilize tools like AgentForce to streamline backlog management. – Prioritize tasks based on impact and…

    Alexandre Ruiz

    March 21, 2026
    Salesforce
  • The GTM Data Strategy for the Modern B2B Customer Journey – The Spot

    Unlock the secret to a successful B2B customer journey with a data strategy that speaks volumes. 1. Modern B2B GTM Strategy Shift – The shift to a data-driven go-to-market (GTM) strategy is reshaping how businesses approach the B2B customer journey. – This transformation is driven by the increasing need to meet customer expectations with personalized…

    Alexandre Ruiz

    March 21, 2026
    Pardot
  • The Next-Gen Admin: In Conversation With Tony Nguyen – Salesforce Admins

    Shocking Discovery Hook: The future of Salesforce administration could be in the hands of AI! 1. Key Trend – AI and automation are reshaping the landscape for Salesforce admins. – Skills in AI tools and automation are becoming increasingly valuable. 2. Salesforce-Specific Insights – Embracing AI can streamline routine tasks, allowing admins to focus on…

    Alexandre Ruiz

    March 20, 2026
    Salesforce
  • The Next-Gen Admin: In Conversation With Ishrat Bhatti – Salesforce Admins

    Are you prepared for the transformation of the Salesforce admin role? 1. Evolving Admin Role – The Salesforce admin role is shifting beyond traditional boundaries. – Focus is now on strategic partnership and driving business value. 2. Essential Skills – Data management and analytics are becoming crucial skills. – Automation and AI tools are now…

    Alexandre Ruiz

    March 20, 2026
    Salesforce
  • The AI Paywall Is Breaking: Salesforce’s SMB move reveals a shift toward intelligence as a baseline capability – SalesforceDevops.net

    Here’s the hidden issue with Salesforce that no one tells non-tech managers. 1. Trend: AI Integration in Salesforce – AI is becoming a central feature in Salesforce platforms. – Businesses are moving towards AI to drive efficiency and insights. 2. Insight: The Role of AI in Salesforce SMB Suites – AI capabilities are enhancing the…

    Alexandre Ruiz

    March 20, 2026
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion