A. Ruiz Content

A. Ruiz Content

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  • In Loving Memory: End-of-Life For Salesforce Workflow Rules and Process Builder | Salesforce Ben

    Salesforce Workflow Rules and Process Builder are reaching their end of life—what does this mean for your organization? 1. Trend: Shift to Flow – Salesforce is retiring Workflow Rules and Process Builder. – Focus is shifting towards the more powerful and flexible Salesforce Flow. 2. Insight: Streamlined Automation – Flow offers comprehensive automation capabilities in…

    Alexandre Ruiz

    August 14, 2025
    Salesforce
  • How to Use AI in Next Gen Marketing Cloud to Elevate Your Campaigns

    AI is reshaping how businesses connect with their audiences through Salesforce Marketing Cloud. 1. Trend: AI in Marketing Cloud – AI integration is transforming marketing strategies. – The emergence of AI tools is changing customer interaction. 2. Insight: Salesforce-Specific Perspective – Salesforce Marketing Cloud now includes AI capabilities. – Marketers can automate customer engagement through…

    Alexandre Ruiz

    August 14, 2025
    Pardot
  • Use Flex Prompt Template to Summarize Record Changes

    Unlock hidden productivity by mastering Salesforce tools that can transform your business processes. 1. Trend – The drive for efficiency is leading many organizations to adopt advanced Salesforce features. – Record change summarization through Flex Prompt Templates is gaining traction. 2. Insight – These templates allow Salesforce professionals to efficiently track and summarize record changes.…

    Alexandre Ruiz

    August 14, 2025
    Salesforce
  • Automate Your Admin Workload With Agentforce – Salesforce Admins

    Discover the secret to reclaiming precious hours every week by automating your Salesforce admin tasks. 1. Current Trend – Automation is transforming the tech landscape, and Salesforce is no exception. – Tools like AgentForce are at the forefront, streamlining operations and reducing manual tasks. 2. Salesforce Insights – AgentForce is designed to ease the workload…

    Alexandre Ruiz

    August 13, 2025
    Salesforce
  • The Hidden Costs of Salesforce Customization: When to Build vs. Buy | Salesforce Ben

    Ever wondered about the hidden costs lurking behind Salesforce customization? 1. Trend – The debate between building custom solutions versus buying off-the-shelf options is intensifying. – Companies face increasing pressure to deliver unique customer experiences swiftly. 2. Insight – Customization can lead to unforeseen expenses, impacting project timelines and budgets. – Pre-built solutions may offer…

    Alexandre Ruiz

    August 13, 2025
    Salesforce
  • 8,000 Agentforce Deals for Salesforce So Far – Why Are Companies Not Adopting AI Solutions Yet? | Salesforce Ben

    Here’s the hidden challenge with AI integration that many Salesforce professionals might overlook. 1. AI Adoption Trends – Companies are increasingly considering AI solutions, yet adoption remains slow. – Resistance stems from uncertainties about ROI and integration complexities. 2. Salesforce-Specific Insights – Salesforce’s AgentForce initiative highlights AI’s potential to enhance customer experiences. – Despite AI’s…

    Alexandre Ruiz

    August 13, 2025
    Salesforce
  • External Client vs. Connected Apps: Comparing Salesforce’s Next-Gen Integration Solutions | Salesforce Ben

    Discover the integration comparison that could redefine your Salesforce strategy. 1. External Client vs. Connected Apps – External clients interact with Salesforce through APIs but remain outside the Salesforce ecosystem. – Connected apps, on the other hand, offer a native integration within Salesforce, providing enhanced security and control. 2. Key Considerations – External clients may…

    Alexandre Ruiz

    August 12, 2025
    Salesforce
  • A Salesforce Admin’s Guide to Auditing Connected Apps | Salesforce Ben

    Here’s a hidden challenge Salesforce Admins face: auditing Connected Apps effectively. 1. Current Trend – Increasing reliance on Connected Apps for integrating third-party services. – Growing need for enhanced security and compliance measures. 2. Salesforce-Specific Insights – Importance of understanding app permissions and user access. – Need for regular audits to ensure data protection. 3.…

    Alexandre Ruiz

    August 12, 2025
    Salesforce
  • How to Implement GraphQL in Salesforce Lightning Web Components | Salesforce Ben

    GraphQL is transforming the data query landscape, offering a new level of efficiency for Salesforce Lightning Web Components. 1. Trend: The Rise of GraphQL – GraphQL is gaining traction as a preferred method for data querying due to its precise data retrieval capabilities. – Its efficiency is appealing in Salesforce contexts, where data optimization is…

    Alexandre Ruiz

    August 12, 2025
    Salesforce
  • From SOQL to VS Code: A Day in the Life of a Salesforce Architect’s Toolkit | Salesforce Ben

    Here’s what most Salesforce professionals overlook about their daily toolkit transformations. 1. Current Trend – As platforms evolve, the tools Salesforce architects rely on are advancing rapidly. – Adopting new tools is essential to keep up with modern development practices. 2. Salesforce-Specific Insights – VS Code is becoming a preferred choice for Salesforce development due…

    Alexandre Ruiz

    August 11, 2025
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion