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  • Guide to Collision Control for Marketing Cloud Admins | Salesforce Ben

    Share this article…Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a given period of time. This is to avoid ‘marketing fatigue’, the phenomenon where people become increasingly tired of your marketing,… Read More … Here are highlights from article Guide to…

    Alexandre Ruiz

    October 6, 2023
    Marketing Cloud
  • Salesforce Function – Product Retirement Announcement – Technical Potpourri from Sudipta Deb

    Salesforce Function is a service of the platform that lets Salesforce developers create code that connects data and events. It can run on-demand with an elastic scale in a Compute environment and can be integrated with low-code and pro-code services to deliver an agile and unified Salesforce Experience … Here are highlights from article Salesforce…

    Alexandre Ruiz

    October 6, 2023
    Salesforce
  • How to Use Salesforce to Manage Your Documentation – Salesforce Admins

    Elevate your documentation with Salesforce—a cost-effective, customizable, and scalable solution. Start building your dream app today … Here are highlights from article How to Use Salesforce to Manage Your Documentation – Salesforce Admins 1. Salesforce for documentation: – Often overlooked despite being a viable option – Available at no extra cost to your business –…

    Alexandre Ruiz

    October 5, 2023
    Salesforce
  • Key Considerations When Writing a Salesforce RFI/RFP | Salesforce Ben

    Share this article…Requests For Information (RFIs) and Requests for Proposal (RFPs) are a useful approach for teams evaluating Salesforce tooling – they allow you to quickly source information on features, workflows, and pricing from a range of vendors. But, some teams find that this process… Read More … Here are highlights from article Key Considerations…

    Alexandre Ruiz

    October 5, 2023
    Salesforce
  • Improve the Customer Experience With Resource Planning & Management in Salesforce | Salesforce Ben

    Share this article…Salesforce is well known as a system that provides a 360-degree view of your customer, but what it’s not known for is resource planning and management, despite the fact that this critical process can significantly affect the customer experience.  In this article, we’ll… Read More … Here are highlights from article Improve the…

    Alexandre Ruiz

    October 5, 2023
    Salesforce
  • 5 Design Musts for Account Engagement Users

    In this post, we’ll delve into five design musts that can elevate your Account Engagement-powered campaigns and help you create impactful email and landing page experiences … Here are highlights from article 5 Design Musts for Account Engagement Users 1. Use responsive design to engage across devices: – Ensure that your email and landing page…

    Alexandre Ruiz

    October 4, 2023
    Pardot
  • 15 Salesforce Product Insights from True to the Core ’23 | Salesforce Ben

    Share this article…True to the Core sessions are highly anticipated and consistently popular. These sessions could be described as an “ask me anything” to Salesforce executives and product managers, where the audience can ask even the thorniest questions and get a transparent response. True to… Read More … Here are highlights from article 15 Salesforce…

    Alexandre Ruiz

    October 4, 2023
    Salesforce
  • #SalesforceWinter24 – Enhancement to User Access Policy Filters

    #1MinuteTip #SalesforceWinter24 You can now reference a total of three permission sets, permission set groups in your user access policy filters, making it easier to target your intended users … #SalesforceWinter24 – Enhancement to User Access Policy Filters #1MinuteTip #SalesforceWinter24 You can now reference a total of three permission sets, permission set groups in your…

    Alexandre Ruiz

    October 4, 2023
    Salesforce
  • Identify Data Patterns With Salesforce Marketing Cloud | Salesforce Ben

    Share this article…We all know the importance of an effective marketing strategy to gain traction and increase your customer base. But if you’re not investing time and effort in the right places, you’re doing yourself a disservice.  Instead, carrying out marketing analysis (which includes data… Read More … Here are highlights from article Identify Data…

    Alexandre Ruiz

    October 3, 2023
    Marketing Cloud
  • Replay: Sarah Flamion on Generative AI – Salesforce Admins

    Sarah Flamion discusses the latest in generative AI on the Salesforce Admins Podcast replay … Here are highlights from article Replay: Sarah Flamion on Generative AI – Salesforce Admins 1. Generative AI: – Algorithms that can generate new content based on existing data. – Can generate text, images, code, voice, video, and more. – Interface…

    Alexandre Ruiz

    October 3, 2023
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion