• Why Email Open Rate Is Dead – and How Account Engagement Can Help – The Spot

    If your marketing strategy is founded on the email open rate, then the data privacy landscape of the future could be an unpleasant awakening … Here are highlights from article Why Email Open Rate Is Dead – and How Account Engagement Can Help – The Spot 1. User-controlled features can impact email open rates: –…

  • Custom Email Preference Centre – What is it? · Nebula Consulting

    Build a better relationship with your prospects when using a custom email preference centre. Then leverage reporting to growth this further … Here are highlights from article Custom Email Preference Centre – What is it? · Nebula Consulting 1. Custom Email Preference Centre: – Allows you to collect preferences before prospects are known to you…

  • Introducing Salesforce Backup: Your Data’s Safety Net – Salesforce Admins

    Learn about Salesforce Backup and safeguard your data with ease. Explore GA features, seamless restores, data security, and more … Here are highlights from article Introducing Salesforce Backup: Your Data’s Safety Net – Salesforce Admins 1. Salesforce Backup is a native backup and restore solution that automatically creates backup copies of business data. – Designed…

  • Why Your Salesforce Backups Must Be Independent | Salesforce Ben

    Share this article…As the number of data companies that create and manage in Salesforce grows, a Salesforce backup solution has become as vital as the platform itself. As a Salesforce customer (like all SaaS users), you are ultimately responsible for protecting your company’s own data,… Read More … Here are highlights from article Why Your…

  • Complete Guide to Salesforce Documentation (In the AI World) | Salesforce Ben

    Share this article…The Salesforce platform is very powerful. With every new release, your org becomes more powerful, but also more complex. As Spiderman was once told: “with great power comes great responsibility”. So, how do you take real responsibility for maintaining your org? With everything… Read More … Here are highlights from article Complete Guide…

  • Salesforce Winter ‘24 Release: Account Engagement New Features

    Salesforce Winter ‘24 release notes are out! Here are the most important features coming to Account Engagement marketers should know about … Here are highlights from article Salesforce Winter ‘24 Release: Account Engagement New Features 1. Set Engagement Studio Program wait steps to 2-8 hours: – Helpful for giving other processes time to run before…

  • Automate Creating Salesforce User Documentation | Salesforce Ben

    Share this article…Great software needs to be intuitive so that user manuals are not required. You have of course seen user manuals for dishwashers and washing machines because the hieroglyphics on them don’t make much sense, but have you ever used a manual for something… Read More … Here are highlights from article Automate Creating…

  • Optimize Your Salesforce Org With These 7 Critical Insights | Salesforce Ben

    Share this article…While we hope your Salesforce org proves to be the exception, according to the latest research, it’s likely housing over 2000 custom code security risks, around 14 out-of-date installed packages, and many automation faux-pas. But surely your org is the exception, right? We… Read More … Here are highlights from article Optimize Your…

  • 10 New Salesforce Flow Features in Winter ’24 | Salesforce Ben

    Share this article…Every time the Salesforce release notes are published, I always jump straight to the Salesforce Flow section because, well, there’s always so much great content – content that will make the lives of Salesforce Admins a lot easier. The Winter ’24 update has… Read More … Here are highlights from article 10 New…

  • Salesforce Integration Scenario #57

    The Sales Director of ABP Corporation wants to use their Salesforce to store transaction data for the purpose of analysis.custom big object will be used to store all the transaction data of the ord … Here are highlights from article Salesforce Integration Scenario #57 1. Populating custom big object with Bulk API 2.0 for transaction…