A. Ruiz Content

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  • How to Test Your Salesforce Org to Mitigate Major Risks | Salesforce Ben

    With Salesforce consistently updating its platform, there are many changes that occur throughout the year. This means that companies in the Salesforce ecosystem must conduct regular tests to identify issues before they become a problem. You should be testing your Salesforce environment to mitigate risk, as there are various areas where tests can help maintain…

    Alexandre Ruiz

    January 14, 2024
    Salesforce
  • Difference Between Count() and Count(fieldName) in SOQL Query – Technical Potpourri from Sudipta Deb

    The COUNT() method in SOQL (Salesforce Object Query Language) is used to count the number of records that meet specified criteria. It’s similar to the COUNT() function in SQL and is useful when you need to know the total number of records without retrieving all of them. In SOQL (Salesforce Object Query Language), the COUNT(fieldName)…

    Alexandre Ruiz

    January 13, 2024
    Salesforce
  • How to track your prospect database churn in Pardot

    Your Pardot prospect database size will change over the years. Learn how to monitor your prospect database churn over the year … Here are highlights from article How to track your prospect database churn in Pardot 1. Dynamic List Creation – Establish a Dynamic List to track unmailable and hard bounced prospects. – First run…

    Alexandre Ruiz

    January 13, 2024
    Pardot
  • The Salesforce Developer’s Guide to the Spring ’24 Release

    The Spring ’24 release is here, and here are some of the release highlights, detailing what’s new for developers across the Salesforce ecosystem … Here are highlights from article The Salesforce Developer’s Guide to the Spring ’24 Release 1. Release Readiness Program: – Introduction of the Spring ’24 Release Readiness program for Salesforce developers. –…

    Alexandre Ruiz

    January 12, 2024
    Salesforce
  • Marketing Cloud Intelligence (Datorama): Complete Guide to Data Ingestion | Salesforce Ben

    Marketing Cloud Intelligence (formerly known as Datorama) is a powerful marketing analytics platform. Most Salesforce Marketers know the platform’s “Lite” version, which is included in the Marketing Cloud Engagement license, under the name “Marketing Cloud Intelligence Reports”. However, this merely scratches the surface of what Marketing Cloud Intelligence has to offer.  As a standalone solution…

    Alexandre Ruiz

    January 12, 2024
    Marketing Cloud
  • Jen’s Top Spring ’24 Release Features – Salesforce Admins

    Lead Admin Evangelist Jennifer Lee shares her top Spring ’24 Salesforce Release features for Salesforce Admins … Here are highlights from article Jen’s Top Spring ’24 Release Features – Salesforce Admins 1. MFA enforcement moving to in-app notifications starting in Summer ’24: – MFA enforcement will transition to in-app notifications instead of enforcing MFA for…

    Alexandre Ruiz

    January 12, 2024
    Salesforce
  • Understand Experience Cloud License Types – Technical Potpourri from Sudipta Deb

    In today’s fast-paced digital world, the essence of business success often lies in robust community engagement and streamlined customer experiences. Enter Salesforce Experience Cloud, a dynamic platform designed to revolutionize the way businesses connect with customers, partners, and employees. This blog post will explore different license types available for Salesforce Experience Cloud … Here are…

    Alexandre Ruiz

    January 11, 2024
    Salesforce
  • Mastering Marketing Cloud Intelligence Part 1: Unveiling Formula Secrets – The Spot

    Dive into Marketing Cloud Intelligence Formulas with insights on JavaScript syntax, date parsing, and field references for seamless data … Here are highlights from article Mastering Marketing Cloud Intelligence Part 1: Unveiling Formula Secrets – The Spot 1. Formula Syntax with JavaScript: – Intelligence platform allows for Excel-like formulas and variations of formula work using…

    Alexandre Ruiz

    January 11, 2024
    Pardot
  • Why Your Salesforce Project Failed: Performing Root Cause Analysis | Salesforce Ben

    Salesforce Best Practices: Uncover the key to successful projects with insights on Root Cause Analysis and strategic planning … Here are highlights from article Why Your Salesforce Project Failed: Performing Root Cause Analysis | Salesforce Ben 1. Underestimating Project Size – Miscalculating project estimation can strain trust between consulting firms and clients – Lack of…

    Alexandre Ruiz

    January 11, 2024
    Salesforce
  • Visualize Your Salesforce Flows in VS Code | Salesforce Ben

    Here’s how Flow Visualizer for Visual Studio Code can transform your Salesforce workflow with an intuitive interface for efficient flow analysis … Here are highlights from article Visualize Your Salesforce Flows in VS Code | Salesforce Ben 1. Flow Visualizer extension for VS Code: – Created by Todd Halfpenny, Salesforce MVP and Golden Hoodie recipient.…

    Alexandre Ruiz

    January 10, 2024
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion