Here’s a surprising challenge: Daylight Saving Time can disrupt your Salesforce Marketing Cloud campaigns.
1. Daylight Saving Impact
– Adjustments in time zones can lead to inconsistencies in scheduled campaigns.
– Changes might not automatically reflect, affecting send times and customer engagement.
2. Salesforce Specifics
– Marketing Cloud requires manual updates to account for time changes.
– Automation and scheduled sends could be misaligned if not adjusted.
3. Challenges for Professionals
– Ensuring all campaigns are aligned with local times is a critical task.
– Overlooking updates may lead to customer dissatisfaction and reduced open rates.
4. Actionable Steps
– Regularly review and update your time zone settings in Marketing Cloud.
– Implement reminders or automated alerts for time change adjustments.
– Conduct a post-DST check to confirm all scheduled activities align with the new time.
Consider leveraging Salesforce’s features to automate time zone updates, reducing manual tasks and enhancing campaign accuracy.
You can read it here: https://sfdc.blog/zgtvK
Source from salesforceben(dot)com