In this blog post, we’ll cover the reasons you should get a Marketing Cloud Intelligence audit and what to do with the information you gain …
Here are highlights from article Why You Should Get a Marketing Cloud Intelligence Audit
1. Reasons for a Marketing Cloud Intelligence audit:
– Validate the effectiveness of your work within the platform
– Explore if you are missing value adds in the platform
– Address inaccurate data in reporting/dashboards
– Utilize an idle Marketing Cloud Intelligence instance
– Understand previous admin’s work and data flow
2. Practical steps of an audit:
– Have a conversation to discover goals with marketing analytics
– Combine priorities and standard template
– Share a detailed breakdown of platform feature usage
– Review premium features like Sandbox and Granular Data Center
You can read it here: https://sfdc.blog/RvKdd
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