The hidden advantage marketers miss by not learning HTML.
1. Trend: Growing Importance of Digital Skills
– The digital marketing landscape is increasingly demanding tech-savvy professionals.
– HTML knowledge remains a valuable asset for marketers, even as automation rises.
2. Insight: Relevance of HTML for Marketing
– Understanding HTML empowers marketers to create and modify emails and web content.
– It allows for better communication with developers and designers, enhancing team collaboration.
3. Depth: Implications for Salesforce Professionals
– As Salesforce professionals work with marketing teams, aligning on technical skills like HTML can streamline processes.
– Those who master HTML can troubleshoot effectively and customize marketing automation tools.
4. Execution: Actionable Recommendations
– Encourage team workshops on HTML fundamentals to bridge the technical-skills gap.
– Integrate HTML knowledge into Salesforce training programs to boost overall efficiency.
For non-technical managers, ignoring Salesforce technical debt can stunt growth. Proactively managing this debt ensures your Salesforce investments deliver maximum ROI, crucial for achieving strategic objectives.
Though automation tools are advancing, HTML fundamentals provide a strategic edge. Equip your team with these skills to optimize Salesforce-driven marketing efforts.
You can read it here: https://sfdc.blog/HwJZV
Source from nebulaconsulting(dot)co(dot)uk