Understanding the latest updates on Salesforce Marketing Cloud can be crucial for maximizing the platform’s potential. Salesforce has made changes to the system limits, impacting how organizations use Marketing Cloud. Here’s a breakdown of the five key areas of change:
1. Super Messages Allocation
– Each edition of Marketing Cloud now has a set number of Super Messages.
– Super Messages are consumed through sends, CloudPages, and Audience Builder.
– Overages are billed monthly, encouraging efficient use of resources.
2. Journey Builder Send Limits
– Journey Builder now enforces a limit on the number of sends per hour.
– This change aims to ensure high performance and delivery rates.
– It’s important to plan customer journeys with these limits in mind.
3. API Call Limits
– API call limits now depend on the edition of Marketing Cloud purchased.
– Exceeding these limits can impact integrations and automated processes.
– Monitoring API usage becomes essential to avoid disruptions.
4. Contact Deletion and Data Retention
– Salesforce has introduced new rules for contact deletion and data retention.
– Businesses must be proactive in managing data to stay within limits.
– Regular audits and clean-ups will ensure compliance and efficient use of space.
5. Audience Builder Overage Protection
– Overages in Audience Builder may lead to additional costs.
– Proper segmentation and audience management can prevent unexpected charges.
– Understanding the nuances of data usage within Audience Builder is now more critical than ever.
Staying informed on these updates is vital for Salesforce professionals to continue delivering optimized Marketing Cloud solutions. Regularly reviewing the utilization of resources and adjusting strategies accordingly will help maintain system efficiency and cost-effectiveness.
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Source from salesforceben(dot)com