Did you happen to know that enabling High-Throughput Sending (HTS) in Salesforce Marketing Cloud can significantly boost your email campaign efficiency?
1. Understanding High-Throughput Sending
– HTS allows for a higher volume of emails to be sent in a shorter period.
– It’s particularly beneficial for organizations with large subscriber bases and time-sensitive campaigns.
2. Benefits of Implementing HTS
– Increased email deliverability rates.
– Improved campaign performance by reaching audiences more quickly.
– Optimal use of server resources to handle large-scale email sends.
3. Key Considerations for HTS
– Evaluate your current send times and capacity to identify the need for HTS.
– Monitor your deliverability metrics to assess the impact of HTS on campaign success.
4. Technical Requirements
– Ensure your infrastructure can support the increased load from HTS.
– Collaborate with Salesforce support to enable HTS and configure settings correctly.
5. Best Practices for HTS Utilization
– Regularly update your subscriber lists to maintain high engagement.
– Analyze email performance data to fine-tune your strategies continually.
Embracing HTS can transform your email marketing efficiency. Consider assessing your current capabilities to see if HTS could enhance your campaigns significantly.
You can read it here: https://sfdc.blog/NhWuJ
Source from salesforceben(dot)com