Stay ahead in the ever-evolving Salesforce ecosystem with these highlights from the Salesforce Summer ’24 release focused on Marketing Cloud Account Engagement.
1. Enhanced Journey Builder
– New conditional wait activities enable more tailored customer journeys
– Improved engagement splits for precise tracking of customer interactions
2. Optimized Email Deliverability
– Advanced email delivery features ensure higher inbox placement rates
– Real-time analytics provide insights on email performance and recipient behavior
3. Increased Personalization
– Dynamic content blocks within emails for better targeted messaging
– AI-driven recommendations to fine-tune audience segmentation and content
4. Streamlined Lead Management
– Automation rules for improved lead qualification processes
– Enhanced lead scoring models for prioritizing and routing leads effectively
5. Comprehensive Analytics
– Expanded reporting capabilities for a deeper understanding of campaign performance
– New dashboard views for at-a-glance insights on marketing metrics
Understanding the latest updates can be the key to leveraging Marketing Cloud Account Engagement to its fullest potential. Dive into these areas to ensure you’re delivering top-tier customer experiences.
You can read it here: https://sfdc.blog/ddMsH
Source from thespotforpardot(dot)com