Salesforce Marketing Cloud Advertising Studio has been retired. What does this mean for Salesforce professionals?
1. Current Trend
– Salesforce is phasing out Marketing Cloud Advertising Studio.
– This move aligns with a broader strategy to streamline and enhance Marketing Cloud solutions.
2. Key Insights
– Focus shifts towards integrating advertising capabilities into other Salesforce solutions.
– Emphasis on creating a more unified customer experience across channels.
3. Implications and Challenges
– Salesforce professionals need to consider alternative solutions for advertising management.
– Potential disruptions in workflows for teams heavily reliant on Advertising Studio.
4. Recommendations and Action Points
– Assess existing advertising workflows to identify dependencies on Advertising Studio.
– Explore other Salesforce tools or third-party integrations for advertising needs.
– Stay informed about new Salesforce features that may fill this gap.
The transition presents an opportunity for Salesforce experts to innovate and redefine advertising strategies within the ecosystem.
You can read it here: https://sfdc.blog/YJjdT
Source from salesforceben(dot)com