Here are a few highlights of the things our marketing friends did at Dreamforce 2023, including events and sessions they attended …
Here are highlights from article Recap: The Big Things Marketers Did at Dreamforce ‘23
1. The creation of the Sercante Home for Marketers at Dreamforce, a space for marketers to connect and learn more about marketing insights and strategies at the conference.
– More than 2,700 people attended the Home for Marketers across 16 events in 2023.
– Visitors included marketing managers, CMOs, marketing operations professionals, content marketers, and marketing consultants.
2. Highlights of sessions attended by marketers at Dreamforce 2023.
– The Future of Trusted AI session with Marc Benioff and Sam Altman, discussing the incorporation of AI in new products and the development of ChatGPT.
– Marketing Keynote: Marketing in Generation AI, unveiling innovations from the Marketing Cloud engineering teams and emphasizing the role of AI in scaling personalization.
– Winter ‘24 Marketing Cloud Release Highlights, showcasing major enhancements coming to Marketing Cloud.
– Empowering Nonprofits in Times of Change with Data + AI + CRM + Trust, introducing Einstein for Nonprofit Cloud.
3. The importance of AI in marketing and business.
– The conversation between Marc Benioff and Sam Altman highlighted the idea that every new product will incorporate AI in the coming years.
– The Marketing Keynote emphasized the role of AI in scaling personalization and the effectiveness of AI depending on data quality.
4. The significance of the Winter ‘24 Marketing Cloud Release for marketers.
– It highlighted major enhancements coming to Marketing Cloud, providing marketers with new tools and capabilities.
5. The introduction of Einstein for Nonprofit Cloud, offering predictive and generative AI to enhance donor engagement and data management for nonprofits.
– The session focused on how these tools can simplify the creation of annual reports and segment donor data.
You can read it here: https://sfdc.blog/iJFJq
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