If you are a Marketing Cloud Account Engagement or Engagement user and you are concerned about how this might affect you, you’re not alone …
Here are highlights from article Prepare for 2024 Changes for Email Senders · Nebula Consulting
1. Change happening to reduce spam emails:
– Aimed at protecting recipients from spoofing, phishing, and spam.
– Driven by the need for security in email marketing.
2. Who the change affects:
– Organisations sending over 5,000 emails per day to Gmail users.
– Gmail account holders, including Google Workspace users.
3. Specific requirements outlined by Google:
– Set up SPF and DKIM email authentication for the domain.
– Have valid forward and reverse DNS records (PTR records).
– Keep spam rates reported in Postmaster Tools below 0.3%.
– Format messages according to the Internet Message Format standard.
– Avoid impersonating Gmail From: headers.
– Add ARC headers and List-id header for forwarded email or mailing lists.
– Set up DMARC email authentication with enforcement policy set to none.
– Ensure alignment between the sender’s From: header domain and SPF or DKIM domain.
– Marketing messages and subscribed messages must have one-click unsubscribe and a visible unsubscribe link.
4. How to prepare for the change as an Account Engagement or Engagement user:
– Email Authentication: Ensure all Email Sending Domains are authenticated with SPF, DKIM, and DMARC.
– Easy Unsubscription: Use the native functionality of the Unsubscribe link, and consider enabling the two-click unsubscribe feature in Account Engagement.
5. Other considerations for Engagement users:
– Engagement has multiple unsubscribe methods available.
You can read it here: https://sfdc.blog/qTobl
Source from nebulaconsulting(dot)co(dot)uk