Staying current with Salesforce advancements is crucial for keeping our skills sharp and service offerings robust. Six years after the initial release of Pardot, now known as Account Engagement, it’s time to revisit the platform and its administration with fresh eyes. Here’s a distilled overview of the significant updates and areas of focus:
1. User Interface Overhaul
– Transition to the Lightning Experience, providing a modern, cohesive look.
– Introduction of Pardot Lightning App, aligning more closely with the Salesforce UI.
2. Enhanced Features Set
– Improved AI capabilities with Einstein for better lead scoring and analytics.
– Introduction of B2B Marketing Analytics for deeper insights into marketing performance.
3. Streamlined Lead Management
– More sophisticated lead nurturing with Engagement Studio enhancements.
– Tighter alignment between sales and marketing efforts through Salesforce Engage.
4. Advanced Customization and Integration
– Increased adaptability with custom objects for tailored marketing operations.
– Stronger integration options that support more complex business processes.
5. Emphasis on Data Compliance and Security
– Tools to address GDPR and other compliance requirements.
– Enhanced security features for safeguarding sensitive customer data.
As Salesforce professionals, it’s essential to keep these areas in mind when managing or consulting on Account Engagement to ensure optimized performance and strategic advantage.
You can read it here: https://sfdc.blog/EqfsT
Source from salesforceben(dot)com