A. Ruiz Content

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  • 6 Ways Your Salesforce Quote-to-Cash Implementations Can Go Wrong and How to Avoid Them | Salesforce Ben

    Want to avoid common pitfalls in your Salesforce Quote-to-Cash implementations? 1. Misaligned Objectives – Ensure clear understanding between business and IT teams. – Set realistic goals that align with overall business strategies. 2. Poor Change Management – Develop a robust change management plan from the start. – Communicate changes effectively to all stakeholders. 3. Lack…

    Alexandre Ruiz

    November 29, 2025
    Salesforce
  • What’s New in Lightning Experience Performance and Agentforce Vibes | True to the Core Deep Dive – Salesforce Admins

    New features in Salesforce’s Lightning Experience are redefining performance norms. 1. Trend: Lightning Experience Enhancements – Emphasis on speed improvements. – Greater efficiency in user interactions. 2. Insight: Salesforce-Specific Updates – Agentforce Vibes introduces a more intuitive UI. – Enhanced performance metrics for better decision-making. 3. Depth: Implications and Challenges – Need for teams to…

    Alexandre Ruiz

    November 26, 2025
    Salesforce
  • What Salesforce Consultants Really Think About Security | Salesforce Ben

    The overlooked aspect of Salesforce security can impact every consultant’s success. 1. Current Security Concern – Security is a top priority for Salesforce consultants, crucial for client trust. – Misconfigurations and lack of awareness are common security gaps. 2. Salesforce-Specific Insights – Consultants often face challenges with clients’ understanding of security measures. – Security settings…

    Alexandre Ruiz

    November 26, 2025
    Salesforce
  • What Are the Most Commonly Used Salesforce Developer Tools? | Salesforce Ben

    Salesforce developer tools are the unsung heroes behind seamless CRM operations. 1. Popular Tools for Developers – Salesforce CLI: A command-line tool for automation and script execution. – VS Code: A powerful code editor with Salesforce extensions. – Workbench: A suite for exploring data and metadata. 2. Key Benefits of These Tools – Increased efficiency…

    Alexandre Ruiz

    November 26, 2025
    Salesforce
  • How to Architect Secure Apex in Salesforce | Salesforce Ben

    Here’s the hidden issue with Salesforce that no one tells non-tech managers—Apex security vulnerabilities. 1. Current Issue – Salesforce developers regularly use Apex for backend logic. – Security vulnerabilities in Apex can lead to data breaches. 2. Key Areas for Salesforce Professionals – Input Validation: Ensuring clean data entry points. – SOQL Injection: Avoiding unchecked…

    Alexandre Ruiz

    November 25, 2025
    Salesforce
  • Turn Your Data Into Custom AI Models With Einstein Studio – Salesforce Admins

    Discover the power of custom AI models transforming Salesforce applications. 1. Current Trend – The surge in custom AI models is revolutionizing the personalization of user experiences. – Salesforce is integrating AI to enhance data-driven decision-making. 2. Salesforce Insights – Custom AI models allow for tailored solutions that cater to specific business needs. – Leveraging…

    Alexandre Ruiz

    November 25, 2025
    Salesforce
  • 14 Ways to Use Salesforce Mapping and Routing | Salesforce Ben

    Here’s a surprising way Salesforce Mapping is transforming customer engagement strategies. 1. Increasing Sales Efficiency – Salesforce mapping tools enhance route optimization. – Reduce travel time, leading to more customer visits. 2. Improved Customer Experience – Visualize data geographically for personalized interactions. – Tailor engagements based on customer location insights. 3. Enhanced Field Service Management…

    Alexandre Ruiz

    November 25, 2025
    Salesforce
  • Best Salesforce Security Practices for Admins in 2025 – Cybersecurity Experts Weigh In | Salesforce Ben

    Here’s a critical issue many Salesforce admins overlook: the evolving landscape of security threats. 1. Increasing Security Threats – Cybersecurity threats continue to rise, with more sophisticated attacks targeting Salesforce systems. – More organizations are emphasizing the importance of regular security audits. 2. Key Security Practices – Implement multi-factor authentication (MFA) to add an extra…

    Alexandre Ruiz

    November 24, 2025
    Salesforce
  • How To Release More Securely in Salesforce (Without Relying on Rollbacks) | Salesforce Ben

    The traditional reliance on rollbacks in Salesforce releases might be more of a hindrance than a help. 1. Current Trend – More Salesforce organizations are recognizing the limitations of relying on rollbacks during release processes. – This trend calls for a more proactive approach to ensure secure and efficient releases. 2. Key Insights – Rollbacks…

    Alexandre Ruiz

    November 24, 2025
    Salesforce
  • Why Are Salesforce Admins Lagging Behind Developers in AI Adoption? | Salesforce Ben

    The untapped potential of AI in Salesforce is leaving some admins behind. 1. Current Industry Trend – AI adoption is transforming the way businesses operate, and Salesforce is no exception. – Developers are embracing these AI tools faster, leaving admins playing catch-up. 2. Key Insights for Salesforce Professionals – Developers leverage AI to streamline processes…

    Alexandre Ruiz

    November 23, 2025
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion