A. Ruiz Content

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  • External Client vs. Connected Apps: Comparing Salesforce’s Next-Gen Integration Solutions | Salesforce Ben

    Discover the integration comparison that could redefine your Salesforce strategy. 1. External Client vs. Connected Apps – External clients interact with Salesforce through APIs but remain outside the Salesforce ecosystem. – Connected apps, on the other hand, offer a native integration within Salesforce, providing enhanced security and control. 2. Key Considerations – External clients may…

    Alexandre Ruiz

    August 12, 2025
    Salesforce
  • A Salesforce Admin’s Guide to Auditing Connected Apps | Salesforce Ben

    Here’s a hidden challenge Salesforce Admins face: auditing Connected Apps effectively. 1. Current Trend – Increasing reliance on Connected Apps for integrating third-party services. – Growing need for enhanced security and compliance measures. 2. Salesforce-Specific Insights – Importance of understanding app permissions and user access. – Need for regular audits to ensure data protection. 3.…

    Alexandre Ruiz

    August 12, 2025
    Salesforce
  • How to Implement GraphQL in Salesforce Lightning Web Components | Salesforce Ben

    GraphQL is transforming the data query landscape, offering a new level of efficiency for Salesforce Lightning Web Components. 1. Trend: The Rise of GraphQL – GraphQL is gaining traction as a preferred method for data querying due to its precise data retrieval capabilities. – Its efficiency is appealing in Salesforce contexts, where data optimization is…

    Alexandre Ruiz

    August 12, 2025
    Salesforce
  • From SOQL to VS Code: A Day in the Life of a Salesforce Architect’s Toolkit | Salesforce Ben

    Here’s what most Salesforce professionals overlook about their daily toolkit transformations. 1. Current Trend – As platforms evolve, the tools Salesforce architects rely on are advancing rapidly. – Adopting new tools is essential to keep up with modern development practices. 2. Salesforce-Specific Insights – VS Code is becoming a preferred choice for Salesforce development due…

    Alexandre Ruiz

    August 11, 2025
    Salesforce
  • An Admin’s Guide to Bypass Logic for Flows, Apex, and Validation Rules | Salesforce Ben

    Uncovering the secret sauce to streamline Salesforce processes. 1. Bypass Logic Trend – Bypass logic is becoming a crucial strategy in Salesforce for optimizing flows, Apex, and validation rules. – Professionals are leveraging bypass strategies to improve efficiency and reduce errors. 2. Salesforce Insights – Incorporating bypass logic in flows and Apex can significantly enhance…

    Alexandre Ruiz

    August 11, 2025
    Salesforce
  • Software Testing on the Salesforce Platform

    The surprising challenge with Salesforce testing: it’s more than just automation. 1. Current Trend – The Salesforce platform is becoming increasingly complex with continuous updates. – Automation in testing is gaining traction to keep pace with these changes. 2. Key Insights for Salesforce Professionals – Automated testing isn’t a catch-all solution; manual testing still holds…

    Alexandre Ruiz

    August 11, 2025
    Salesforce
  • Create Smarter Conversations in MuleSoft with Einstein AI

    Einstein AI is reshaping how businesses interact with customers through MuleSoft! 1. Industry Trend – Integration of AI with business platforms is becoming crucial. – AI-driven conversations are transforming customer engagement. 2. Salesforce-Specific Insights – MuleSoft and Einstein AI merge to enhance customer interactions. – Use AI to analyze conversations, leading to improved services. 3.…

    Alexandre Ruiz

    August 10, 2025
    Salesforce
  • AI Is Transforming Marketing From Data to Personalization – Salesforce Admins

    Artificial Intelligence is revolutionizing marketing, creating more personalized experiences than ever before. 1. Current Trend – AI is increasingly being used to enhance marketing efforts. – The focus is on data-driven personalization to meet consumer needs. 2. Salesforce-Specific Insights – Salesforce is integrating AI capabilities into its marketing tools. – This allows for more precise…

    Alexandre Ruiz

    August 10, 2025
    Salesforce
  • The Most Valuable Skills for Salesforce Architects in 2025 – And Coding Isn’t #1 | Salesforce Ben

    Are you overlooking the most critical skills that set exceptional Salesforce Architects apart? 1. Communication Skills – Develop the ability to translate technical jargon into business-friendly language. – Enhance active listening to understand stakeholder needs effectively. 2. Business Acumen – Gain insights into how Salesforce solutions support broader business goals. – Focus on aligning technical…

    Alexandre Ruiz

    August 9, 2025
    Salesforce
  • What Is MCP? A Simple Guide to Model Context Protocol for Salesforce Admins – Salesforce Admins

    Discover the untapped potential of the Model-Context-Protocol (MCP) approach in Salesforce! 1. MCP Overview – MCP is a strategy that focuses on separating business logic, user interaction, and data management. – Its design aids in creating more modular and maintainable Salesforce applications. 2. Key Components – Model: Manages data and business rules. – Context: Handles…

    Alexandre Ruiz

    August 9, 2025
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion