Marketing Cloud – Setting Identity Resolution for Converted Leads

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Are you leveraging every opportunity with converted leads?

1. Understanding Converted Leads
– Definition and significance in Salesforce.
– Process of converting a lead into a contact, account, and opportunity.

2. Best Practices for Managing Converted Leads
– Importance of maintaining data integrity during conversion.
– Utilizing automation to streamline the conversion process.

3. Maximizing the Potential of Converted Leads
– Techniques for nurturing and engaging converted leads effectively.
– Leveraging Salesforce features to track and measure lead success.

4. Common Pitfalls to Avoid
– Overlooking data accuracy and consistency.
– Neglecting follow-up strategies for newly converted leads.

Capitalizing on converted leads can significantly impact your sales pipeline. Ensure effective strategies are in place to optimize this crucial part of your Salesforce ecosystem.

You can read it here: https://go.alexandreruiz.com/pardotcontent/marketing-cloud-setting-identity-resolution-for-converted-leads

Source from greenkeydigital(dot)com

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