Marketing Cloud Intelligence (formerly known as Datorama) is a powerful marketing analytics platform. Most Salesforce Marketers know the platform’s “Lite” version, which is included in the Marketing Cloud Engagement license, under the name “Marketing Cloud Intelligence Reports”. However, this merely scratches the surface of what Marketing Cloud Intelligence has to offer. As a standalone solution …
Here are highlights from article Marketing Cloud Intelligence (Datorama): Complete Guide to Data Ingestion | Salesforce Ben
1. Extensibility: Connect to External Data Sources
– **API Connect**: Utilizes connectors for direct data source connections without needing CSV exports or SFTP transfers.
– **Native connectors**: Predefined dimensions and measurements for easier setup.
– **Custom connectors**: Allow flexibility with manual setup for custom data streams.
– **TotalConnect**: For file-based data, allows import of files in various formats and maps data to the Marketing Cloud Intelligence model.
– **LiteConnect**: For ad hoc data needs, imports files without impacting the overall data model for simple visualizations.
2. Flexibility: Map, Harmonize, and Classify Data
– **Data Mapping**: Visual tools and templates help understand and adjust data relationships within the model.
– **Re-mapping**: Necessary when data model evolves or initial mappings need correction.
– **Un-mapping**: Reducing granularity to manage data row usage.
– **Harmonization and Classification**: Naming conventions and patterns automate data structuring, with classification rules further organizing data into meaningful categories.
3. Intelligence: Let AI Do the Work for You
– **AI Assistance**: Predictive AI helps map data streams correctly, saving time and reducing errors.
– **Einstein Bots**: Provide automated insights on performance changes or change drivers, using AI to suggest key dimensions and analyze causes.
– **Performance Insights**: Alerts on metrics like conversions or impression costs.
– **Change Drivers**: Identifies factors contributing to performance changes, facilitating timely responses.
4. Granular Data Center: Premium Solution for Massive Data Volumes
– **High-Volume Data Management**: Designed for ingesting and analyzing huge datasets without compromising performance or granularity.
– **Cost Efficiency**: Charges based on data usage rather than the number of data rows.
5. Marketing Cloud Intelligence Integration with Salesforce
– **Salesforce Connectors**: Native support for integrating with various Salesforce Marketing Cloud products, such as Pardot, Advertising Studio, and others, ensuring seamless data flow across Salesforce ecosystem.
You can read it here: https://sfdc.blog/uDRBx
Source from salesforceben(dot)com