Have you discovered that the Salesforce Marketing Cloud now offers Growth and Advanced editions with distinct features tailored to different business needs?
1. Audience Management
– Growth Edition: Basic segmentation and email personalization.
– Advanced Edition: Enhanced segmentation, predictive intelligence, and complex journey mapping.
2. Data Management
– Growth Edition: Limited data storage and basic data integration.
– Advanced Edition: Advanced data integration capabilities, increased storage, and data harmonization with multiple sources.
3. Content Creation and Personalization
– Growth Edition: Standard email, SMS, and landing page creation.
– Advanced Edition: Dynamic content, AI-driven personalization, and advanced content blocks.
4. Analytics and Reporting
– Growth Edition: Basic reporting and analytics.
– Advanced Edition: Advanced analytics, custom reporting, and comprehensive performance dashboards.
5. Automation and Journey Building
– Growth Edition: Basic automation and predefined journey templates.
– Advanced Edition: Complex automation, custom journey mapping, and integration with other Salesforce clouds for seamless customer experiences.
The choice between Growth and Advanced editions depends on your organization’s scale and complexity of marketing needs. For businesses requiring more sophisticated tools and integrations, the Advanced Edition offers significant advantages.
You can read it here: https://sfdc.blog/PNLYE
Source from salesforceben(dot)com