As Salesforce professionals, staying updated on the platform’s features is crucial for delivering personalized content in marketing campaigns. Account Engagement, formerly known as Pardot, offers two notable features for customization: Dynamic Content and Snippets. Here’s a breakdown of their key areas:
1. Definition and Use Cases:
– Dynamic Content: Allows tailoring what content recipients see based on their data.
– Snippets: Reusable blocks of text that can be inserted into emails, forms, and landing pages.
2. Customization and Personalization:
– Dynamic Content: Provides a high level of personalization based on prospect fields.
– Snippets: Offers consistency across different marketing assets with the same information.
3. Implementation:
– Dynamic Content: Requires creating variations of content blocks that change according to prospect criteria.
– Snippets: Involves defining a snippet and using it across various assets without individual adjustments per use.
4. Limitations:
– Dynamic Content: Limited to 25 variations per piece, making it less suitable for large-scale personalization.
– Snippets: Lack the ability to automatically change content based on recipient data.
5. Best Practices:
– Dynamic Content: Best used for personalized customer journeys where content needs to change based on user data.
– Snippets: Ideal for maintaining consistent information, like contact details or legal disclaimers, across multiple campaign elements.
Understanding the capabilities and limitations of Dynamic Content and Snippets in Account Engagement empowers you to make informed decisions about when and how to use each feature for maximum impact on your marketing campaigns.
You can read it here: https://sfdc.blog/jqQrK
Source from nebulaconsulting(dot)co(dot)uk