Build a better relationship with your prospects when using a custom email preference centre. Then leverage reporting to growth this further …
Here are highlights from article Custom Email Preference Centre – What is it? · Nebula Consulting
1. Custom Email Preference Centre:
– Allows you to collect preferences before prospects are known to you in Account Engagement
– Tailors communications from the beginning
– Can be used for unknown prospects and allows prospects to change personal details
– Leverages a form using custom fields instead of public lists
– Prospects can opt in and out as they please and reset the form if they change email addresses
2. Requirements for Custom Email Preference Centre:
– Decide which preferences you want to have
– Use a responsive layout template for styling and JavaScript
– Decide if fields should be created and mapped in Salesforce or Account Engagement
– Develop a sign-up strategy to drive traffic to the preference centre
– Consider notifications needed to track engagement and responses
3. Default vs. Custom Preference Centre:
– Default preference centre may be sufficient for some marketing communication strategies
– Custom preference centre provides a clear idea of audience preferences
– Gives customers more control over their preferences
– Can leverage reporting if fields are mapped into Salesforce to spot trends over time
4. Benefits of Custom Email Preference Centre:
– Reduces unsubscribes and increases email engagement
– Allows prospects to choose which communications they are interested in
– Tailors communications from the beginning for higher engagement
5. Getting Help:
– If you need help developing a custom or default preference centre, reach out to a marketing automation consultant.
You can read it here: https://sfdc.blog/xMfAl
Source from nebulaconsulting(dot)co(dot)uk