In this blog, we’ll walk you through step by step so you can build your custom recipe in B2BMA utilizing Campaign Influence and feel confident …
Here are highlights from article Create a Custom Recipe in B2BMA with Account Engagement Campaign Influence Model
1. Trouble with customizing CRM Analytics and B2B Marketing Analytics (B2BMA) using recipes and joins
– Account Engagement customizable Campaign Influence model is a challenge
– Data discrepancies can occur if not aware of nuances
2. Overview of Campaign Influence
– Gives campaigns credit for closed opportunities
– Important for marketing teams to track campaign performance
– Three models included in Account Engagement Customizable Campaign Influence pack
3. Three models in Account Engagement Customizable Campaign Influence pack
– First-Touch Model: Influences attributed to campaign associated with earliest contact role
– Even Attribution Model: Attribution divided evenly across all campaigns associated with each contact role
– Last-Touch Model: Influences attributed to campaign associated with latest modified date of campaign member
4. Benefits of using Campaign Influence models
– Provides insight into performance across marketing funnel
– Helpful for cross-selling, add-ons, and upgrades
– Starter pack available for easy setup
5. Step-by-step instructions to build custom recipe in B2BMA using Campaign Influence models
– Start by selecting the right objects in Data Manager
– Ensure Campaign and Campaign Influence objects are selected
You can read it here: https://sfdc.blog/DTbIq
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