A. Ruiz Content

Pardot

  • Salesforce’s New Marketing Intelligence: As Seen by a Datorama Enthusiast

    Salesforce’s marketing intelligence has just taken a leap forward with its latest innovations. What does this mean for professionals in the Salesforce ecosystem? 1. Current Trend – The marketing landscape is increasingly data-driven. – Salesforce’s new marketing intelligence capabilities are enhancing data integration and analytics. 2. Salesforce-Specific Insights – Salesforce’s enhancements focus on Datorama, providing…

  • How to Create Marketing Cloud Consent Records with a Record-Triggered Flow

    Unlocking the potential of Salesforce Marketing Cloud through consent management might just be the key to elevating your marketing strategy to new heights. 1. Current Trend – With increasing emphasis on data privacy and user consent, businesses are focusing on robust consent management systems. – Salesforce professionals are at the forefront of integrating these changes…

  • Cracking the Code: How Opportunity Influence Connects Marketing to Revenue

    Hidden within Salesforce is a powerful tool that connects marketing efforts directly to revenue streams. 1. Industry Shift – Companies are increasingly focused on aligning their marketing and sales efforts. – This alignment is vital for demonstrating the true impact of marketing on revenue. 2. Salesforce Insights – Opportunity Influence in Salesforce helps track how…

  • Your Guide to Successful Content Repurposing in Account Engagement (Pardot)

    Want to maximize your marketing content’s impact without doubling the effort? 1. Content Repurposing in Account Engagement – Repurposing allows marketers to extend the lifespan of existing content. – Engages different audience segments across multiple platforms. 2. Importance for Salesforce Professionals – Leverage Salesforce CRM data to identify high-performing content. – Tailor repurposed content to…

  • 4 Must-Ask Questions Before Building a Data Dashboard That Drives Results

    What questions are you overlooking when designing your Salesforce dashboards? 1. Define Your Purpose – Identify the core objectives your dashboard aims to achieve. – Determine the stakeholders and their specific needs. 2. Clarify Data Sources – Understand where your data is coming from and ensure it’s reliable. – Check for consistency in data formats…

  • Why Marketers Should Still Learn HTML Fundamentals in 2025 · Nebula Consulting

    Here’s why learning HTML might be the unexpected skill boost you need for 2025. 1. The Trend – As marketing continues to evolve with technology, understanding HTML remains crucial. – HTML knowledge helps marketers create more personalized and effective campaigns. 2. Salesforce Insights – HTML allows for customization of email templates, enhancing user engagement. –…

  • Why Marketers Should Still Learn HTML Fundamentals in 2025 · Nebula Consulting

    The hidden advantage marketers miss by not learning HTML. 1. Trend: Growing Importance of Digital Skills – The digital marketing landscape is increasingly demanding tech-savvy professionals. – HTML knowledge remains a valuable asset for marketers, even as automation rises. 2. Insight: Relevance of HTML for Marketing – Understanding HTML empowers marketers to create and modify…

  • Announcing MarDreamin’ Summit Live in Person

    Discover the pivot in Salesforce events: MarrDreamin Summit is going live and in-person! 1. Engage with the Trend – Salesforce events are transitioning back to in-person formats. – This shift responds to the growing demand for face-to-face interactions. 2. Pinpoint Key Areas for Salesforce Professionals – Networking opportunities that foster deeper connections. – Access to…

  • Salesforce Spring ‘25 Highlights: Marketing Cloud Account Engagement

    Here’s the hidden future of Salesforce Marketing Cloud Account Engagement that you need to know! 1. Shift in Email Builder Tools – The Enhanced Email Experience is being phased out, but not fully retired. – Users can transition to the New Email Experience, which will receive updates every release. 2. Multilingual Support for Einstein Generative…

  • Salesforce Spring ‘25 Highlights: Marketing Cloud Edition

    Discover how Salesforce’s Spring ’25 release is revolutionizing marketing strategies! 1. Expanding Global Reach – Integrate WhatsApp with Marketing Cloud for seamless global customer communication. – Enhance message delivery with expanded SMS capabilities to over 50 countries. – Utilize identity validation and blackout windows to improve effectiveness and timing. 2. AI-Powered Efficiency – Leverage Agentforce…