A. Ruiz Content

Pardot

  • 4 Must-Ask Questions Before Building a Data Dashboard That Drives Results

    What questions are you overlooking when designing your Salesforce dashboards? 1. Define Your Purpose – Identify the core objectives your dashboard aims to achieve. – Determine the stakeholders and their specific needs. 2. Clarify Data Sources – Understand where your data is coming from and ensure it’s reliable. – Check for consistency in data formats…

  • Why Marketers Should Still Learn HTML Fundamentals in 2025 · Nebula Consulting

    Here’s why learning HTML might be the unexpected skill boost you need for 2025. 1. The Trend – As marketing continues to evolve with technology, understanding HTML remains crucial. – HTML knowledge helps marketers create more personalized and effective campaigns. 2. Salesforce Insights – HTML allows for customization of email templates, enhancing user engagement. –…

  • Why Marketers Should Still Learn HTML Fundamentals in 2025 · Nebula Consulting

    The hidden advantage marketers miss by not learning HTML. 1. Trend: Growing Importance of Digital Skills – The digital marketing landscape is increasingly demanding tech-savvy professionals. – HTML knowledge remains a valuable asset for marketers, even as automation rises. 2. Insight: Relevance of HTML for Marketing – Understanding HTML empowers marketers to create and modify…

  • Announcing MarDreamin’ Summit Live in Person

    Discover the pivot in Salesforce events: MarrDreamin Summit is going live and in-person! 1. Engage with the Trend – Salesforce events are transitioning back to in-person formats. – This shift responds to the growing demand for face-to-face interactions. 2. Pinpoint Key Areas for Salesforce Professionals – Networking opportunities that foster deeper connections. – Access to…

  • Salesforce Spring ‘25 Highlights: Marketing Cloud Account Engagement

    Here’s the hidden future of Salesforce Marketing Cloud Account Engagement that you need to know! 1. Shift in Email Builder Tools – The Enhanced Email Experience is being phased out, but not fully retired. – Users can transition to the New Email Experience, which will receive updates every release. 2. Multilingual Support for Einstein Generative…

  • Salesforce Spring ‘25 Highlights: Marketing Cloud Edition

    Discover how Salesforce’s Spring ’25 release is revolutionizing marketing strategies! 1. Expanding Global Reach – Integrate WhatsApp with Marketing Cloud for seamless global customer communication. – Enhance message delivery with expanded SMS capabilities to over 50 countries. – Utilize identity validation and blackout windows to improve effectiveness and timing. 2. AI-Powered Efficiency – Leverage Agentforce…

  • Easy Segmentation & Personalization Using ID Fields in Marketing Cloud

    Here’s the hidden issue with Salesforce that no one tells non-tech managers. 1. Problem with Segmentation – Creating segments based on Salesforce record types can be challenging. – Record types are stored as 18-digit IDs, making them difficult to use intuitively. 2. Practical Solution – Use formula fields in Data Cloud to convert IDs into…

  • Cross Object Personalization with Marketing Cloud

    Here’s how cross-object personalization is transforming marketing with Salesforce. 1. Industry Insight – Cross-object personalization is gaining traction in marketing, enabling more tailored customer interactions. – Salesforce’s Marketing Cloud allows integration of data from multiple sources for enhanced personalization. 2. Salesforce-Specific Insights – The introduction of Data Graphs in Marketing Cloud Growth and Advanced Edition…

  • Five Tips for Getting Started with Salesforce Agentforce

    Unlock the potential of Salesforce Agentforce with these actionable insights. 1. Streamline Onboarding – Leverage the platform’s comprehensive tools to ease the training of new agents. – Implement guided learning paths to ensure familiarity with core functionalities. 2. Enhance Customer Interactions – Utilize real-time data access to enrich customer conversations. – Integrate AI capabilities to…

  • 4 Reasons You’re Hitting Your Account Engagement (Pardot) Limits

    Are you surprised by the red warning indicating you’ve exceeded your Account Engagement (Pardot) prospect limits? Here’s what might be driving those numbers higher than expected and how to manage them effectively. 1. Automatic Prospect Creation – If Salesforce settings for automatic creation of Prospects from Leads or Contacts are active, every new Lead or…