Pardot
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Audience Segmentation Strategies for Salesforce Marketers – The Spot
As a marketing administrator within Salesforce, it is essential to create a winning audience segmentation strategy. Here’s how … You can read it here: https://sfdc.blog/Fgrok Source from thespotforpardot(dot)com
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Alternative Ways to Engage Prospects: Gaining Consent With Account Engagement (Pardot) | Salesforce Ben
Share this article…Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the challenges posed by consent, particularly in regard to email communications (specifically marketing emails). Over the years, I have had numerous… Read More … You can read it here: https://sfdc.blog/CIekD Source from…
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A/B Testing vs Multivariate Testing with Pardot [Infographic]
Pardot has two options for testing marketing: A/B Testing and Multivariate testing. What are the differences? Which should you use to optimise when? Find out this and more in the infographic … You can read it here: https://sfdc.blog/Jgghl Source from salesforceben(dot)com
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Account Optimizer for Account Engagement · Nebula Consulting
This tool surfaces factors that could be affecting the performance of your account and prioritises recommended actions. Learn more … You can read it here: https://sfdc.blog/aBfJH Source from nebulaconsulting(dot)co(dot)uk
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How to: Integrate LinkedIn Lead Gen Forms with Pardot Form Handlers
Lean how to successfully integrate LinkedIn Lead Gen forms with Pardot Form Handers using the popular integration tool Zapier … You can read it here: https://sfdc.blog/aJCwh Source from pardotgeeks(dot)com
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How to Build a Solid Martech Stack With Pardot (Account Engagement) + Salesforce | Salesforce Ben
Share this article…According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being drowned in overlapping tools that have limited interconnectivity. One way to solve this problem is to rebuild your martech stack… Read More … You can read it here: https://sfdc.blog/sIDkJ Source from…
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Your First Engagement Studio in 5 Steps
The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it’s the most intuitive)! The user interface is simple to navigate, and you can create the structure of your program without having all the elements upfront (email templates, forms, etc.). Let’s walk through a basic email program to learn ……
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Dispatch Day: 10 Checks Before Sending Pardot (Account Engagement) Emails
We list 10 email preparation checks for Pardot (Account Engagement) emails before hitting the ‘send’ button … You can read it here: https://sfdc.blog/OgMhV Source from salesforceben(dot)com
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Salesforce Administrator Certification Exam Tips & Tricks
Here are our favorite tips and tricks to passing the Salesforce Administrator Certification exam so you can earn your cert and dig in … You can read it here: https://sfdc.blog/TmEim Source from thespotforpardot(dot)com
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Guide: Salesforce Star Rating Formula Fields for Prospect Score
Implementing a ‘Star Rating’ field in Salesforce is a nice, quick win, that visually shows prospect engagement or quality at first glance … You can read it here: https://sfdc.blog/pJMyf Source from salesforceben(dot)com