Salesforce has made waves in the CRM community with the announcement of Marketing Cloud being built on the core platform. As Salesforce professionals, it’s critical to stay up-to-date with these developments and understand their impact.
– **Unified Platform**
– Marketing Cloud will now reside on the same platform as other Salesforce applications.
– This shift promises a more coherent user experience and streamlined workflows.
– Data across Salesforce applications can be accessed without the need for complex integrations.
– **Enhanced Collaboration**
– Teams across sales, service, and marketing can collaborate more effectively.
– Shared data and reports ensure all departments are working with the latest information.
– The integrative approach aims to break down silos and foster interdepartmental cooperation.
– **Improved Data Model**
– The new architecture introduces a more robust and scalable data model.
– Real-time customer data synchronization enables more timely and relevant marketing actions.
– There is an emphasis on privacy and security, ensuring customer data is handled responsibly.
– **Innovative Tools and Features**
– The update includes new tools that leverage the unified data model.
– Features like Einstein AI have more data points to analyze, enhancing predictive capabilities.
– Automation and personalization are expected to become more sophisticated and easier to implement.
– **Impact on Current Users**
– Existing Marketing Cloud users will need to consider the migration path to the new platform.
– Training and change management will be necessary to adapt to the updated system.
– The transition offers an opportunity to reevaluate and optimize current marketing processes.
This evolution of the Salesforce ecosystem marks a significant step towards a more interconnected and efficient CRM landscape. Being aware of these key areas will help you navigate the changes and leverage them to your advantage.
You can read it here: https://sfdc.blog/AqLze
Source from salesforceben(dot)com