In this blog, we’ll explore a range of common email marketing mistakes that even seasoned marketers can stumble upon …
Here are highlights from article Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success · Nebula Consulting
1. Not optimizing emails for mobile devices:
– 41% of email opens occur on mobile devices.
– Emails should be tested on different devices to ensure they are working properly.
2. Neglecting personalization:
– Personalization goes beyond addressing recipients by their names.
– Tailoring content to individual preferences, behaviors, and needs is important for engagement.
3. Ignoring analytics:
– Reviewing email send metrics is key to building success for future email marketing efforts.
– Monitoring open rates, click through rates, etc., will guide decision-making for improvements.
4. Abandoning unengaged segments:
– Identifying unengaged prospects is important.
– Instead of deleting them, try different strategies to re-engage them.
5. Overlooking the power of segmentation:
– Segmentation allows for targeted and personalized messaging.
– By dividing your audience into groups based on specific criteria, you can deliver more relevant content.
You can read it here: https://sfdc.blog/IRKFs
Source from nebulaconsulting(dot)co(dot)uk