The hidden complexities of Salesforce’s Marketing Cloud Next could redefine your strategy.
1. Industry Convergence
– New Marketing Cloud Next isn’t a migration but a convergence.
– Existing customers get access to new tech, while using their current editions.
– Significant time will be needed before it becomes standard.
2. Credit-Based Consumption
– Concerns arise over credit limits and cost management.
– Digital Wallet enhances transparency, yet questions remain over fair credit allocation.
3. Data Quality Imperative
– AI requires clean data for effectiveness.
– Every team member must be accountable for maintaining data quality.
4. Opportunity Personalization
– Core integration supports both B2B and B2C, aligning with opportunity lifecycles.
– Faster and smarter customer engagement now possible.
5. API Evolution
– Data Cloud as an open gateway changes data integration.
– Organizations should adopt a Data Cloud-first approach.
6. Skillset Shifts
– API demand may decrease; skillsets must adapt.
– Upskilling in Data Cloud is crucial for future readiness.
7. Luxury Commerce Democratization
– Agentforce personalizes the shopping experience using customer data.
– Retailers can now offer luxury-level personalization.
8. Enhancing Commerce Agents
– Agentforce relies on rich, contextual product data.
– Consider third-party solutions for comprehensive product data enhancement.
The convergence of Salesforce offerings calls for strategic adaptation. Prioritize data quality and consider adopting Data Cloud to remain competitive.
You can read it here: https://sfdc.blog/nPPGO
Source from salesforceben(dot)com