Here are our suggestions for Salesforce marketers in 2024: Master ROI Tracking, Campaign Influence, Email Deliverability, and more …
Here are highlights from article 8 New Year’s Resolutions for Salesforce Marketers | Salesforce Ben
1. Robust ROI Tracking
– Importance of tracking campaign influence and understanding the connection between marketing efforts and revenue
– Challenges in tracking conversions, attributing results, and capturing all marketing initiatives in Salesforce
2. Calculate Pipeline Velocity Better
– Importance of analyzing the speed at which prospects move through the revenue cycle
– Identifying areas where prospects get stuck and using engagement or apps to shorten lead-to-revenue time
3. Email Deliverability
– Upcoming changes and guidelines from Google and Yahoo that will affect email engagement and database management
– Need to prepare for and monitor these changes in order to maintain deliverability
4. Reassess Multi-Select Picklists
– Consideration of the usage and necessity of multi-select picklists in Salesforce
– Challenges in building and reporting with multi-select picklists and potential inaccuracies in data analysis
5. Focus on Process and People
– Reminder that success in marketing is not solely dependent on technology, but also on process and people
– Importance of considering and improving processes and investing in the development of marketing team members.
You can read it here: https://sfdc.blog/xgSIC
Source from salesforceben(dot)com