A panel of marketing leaders to shared their recommended event marketing best practices at the Dreamforce HFM 2023. Here they are …
Here are highlights from article 5 Event Marketing Best Practices To Implement For Your Next Campaign
1. Align your event to the appropriate stages of the funnel:
– Consider where your event best aligns with the customer journey.
– Make the experience relevant to attendees at different stages.
– Engage prospects at accounts in early opportunity stages.
2. Define what success looks like across departments:
– Align goals with sales, service, and leadership.
– Serve the business goals of each department.
– Ensure the event campaign is a win for the whole business.
3. Think about how your brand will be represented at the event:
– Know your brand identity and the environment you create.
– Create a feeling that brings attendees closer to your brand.
– Align the event and environment with your brand, but also be different.
4. Create an executive experience:
– Make the event exclusive and different from others.
– Offer a unique and special experience that attracts top prospects.
– Generate buzz and interest by creating a sense of exclusivity.
5. Make your event memorable and exclusive:
– Create an experience that people will go out of their way to attend.
– Make attendees feel like they are part of something special.
– Generate excitement and desire by making the event feel one-of-a-kind.
You can read it here: https://sfdc.blog/eZUSY
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