Staying ahead in the Salesforce ecosystem requires staying informed about potential platform enhancements. Here’s a breakdown of key feature ideas for Account Engagement (formerly Pardot) you should keep an eye on:
– Enhanced Email Builder Functionality
• Users desire a more flexible email builder that supports responsive design.
• The need for an ability to import custom HTML without limitations is expressed.
• Features like dynamic content blocks and advanced preview/testing tools are in demand.
– Advanced Lead Scoring & Grading
• There’s a call for improvements in lead scoring capabilities to better qualify leads.
• Suggestions include scoring categories for different product lines or services.
• The community has voiced the need for a more intuitive interface for setting up and adjusting scoring rules.
– Improved Reporting and Analytics
• Salesforce professionals are asking for more robust reporting features.
• Customizable dashboards to track KPIs and campaign performance are a top request.
• Deeper integration with Salesforce Reports and Dashboards for a unified view is sought after.
– Tighter Integration with Salesforce CRM
• Seamless flow of data between Account Engagement and Salesforce is a priority.
• Enhanced synchronization options for custom objects and fields are necessary.
• Auto-assignment of leads to users or queues based on engagement or other criteria is a popular idea.
– AI and Machine Learning Enhancements
• Interest is surging for AI-driven insights and recommendations within Account Engagement.
• Predictive lead scoring and intelligent segmentation capabilities are anticipated features.
• Automation of routine tasks using AI to improve efficiency and personalization is also a point of discussion.
Keep these feature ideas on your radar and consider contributing to the conversation by voting for the enhancements you believe will make a difference in the Salesforce community. Your expertise can drive the platform forward and create a more powerful tool for all users.
You can read it here: https://sfdc.blog/EfPlm
Source from salesforceben(dot)com