In Salesforce Data Cloud, there are two broad ways to activate your data. While working with Data Cloud’s numerous concepts and capabilities, activation is what you will have been leading up to. There would be no point in going through the ingesting, modeling, mapping, reconciliation, and transformation to only have the perfected segment sit in …
Here are highlights from article Types of Data Targets in Data Cloud (Activations vs. Data Actions) | Salesforce Ben
1. Activation:
– Process of sending ‘golden records’ to a destination for personalized interactions.
– Activation target determines where segment data is sent during activation.
– Types of activation targets: file storage, external activation, marketing cloud.
2. Data Action:
– Sending an alert or event to trigger automation or data integration.
– Data action target determines where the alert or event is sent.
– Types of data action targets: Salesforce platform events, webhooks, marketing cloud.
3. Activation vs. Data Action:
– Activation is for publishing a segment to activation platforms.
– Data Action is for sending real-time events based on streaming insights.
– Activation focuses on data, while data action focuses on events.
4. Examples:
– External activation: Sending segments to a Google Ads account to influence ad creatives.
– Salesforce platform event: Triggering a Flow to provide contextual information to salespeople.
5. Activation Targets:
– File Storage: Pushing segments to Amazon S3, SFTP, Google Cloud Storage, Microsoft Azure blob storage.
– External Activation: Attaching one activation target to an external platform account.
– Marketing Cloud: Pushing segments to specific business units.
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