The rise of social selling and the need for greater sales productivity is transforming how sales teams operate. As a result, integrating Salesforce and LinkedIn has evolved from a “nice to have” to a “must-have” for modern B2B sales organizations. This unique integration fuses the capabilities of both platforms, allowing the number one networking powerhouse …
Here are highlights from article The Ultimate Guide for Salesforce-LinkedIn Integration | Salesforce Ben
1. Sales Productivity:
– Integrating Salesforce and LinkedIn reduces the time sales reps spend on administrative tasks.
– It minimizes the time spent on prospecting, allowing reps to focus on generating meetings and closing deals.
– Comprehensive sales intelligence helps approach the right prospects with the right approach.
2. CRM Adoption:
– Integrating Salesforce with LinkedIn keeps sales reps in Salesforce longer, eliminating the need for other prospecting tools.
– Salesforce becomes the primary source of truth for sales data.
– Updates to accounts, contacts, and leads can be easily made within Salesforce.
3. Data Quality:
– Integrating with LinkedIn keeps Salesforce data fresh by flagging changes like job shifts or contact updates.
– Clean and up-to-date CRM data is crucial for the success of sales operations.
4. Salesforce to LinkedIn Integration:
– Valuable LinkedIn insights can be pulled directly into Salesforce.
– Suggestions of potential leads, company news updates, and detailed contact information are available.
– Some solutions can even bulk-update the database when contacts change roles or relocate.
5. LinkedIn to Salesforce Integration:
– Salesforce can be updated directly from LinkedIn.
– New accounts, contacts, or LinkedIn messages can be created in Salesforce without switching platforms.
– Chrome extensions can make this process seamless.
You can read it here: https://sfdc.blog/GABZA
Source from salesforceben(dot)com