Here’s the hidden issue with Salesforce that no one tells non-tech managers: Customer verification is transforming service agent interactions.
1. Trend: Customer verification is becoming essential in service interactions.
– Increasing need for secure interactions.
– Heightened focus on customer data protection.
2. Insight: Salesforce professionals can leverage built-in verification features.
– Utilize Salesforce’s native verification tools for enhanced security.
– Implement multi-step verification to ensure customer identity.
3. Depth: Implications and challenges for Salesforce professionals.
– Balancing verification with seamless customer experience.
– Managing potential friction in customer interactions.
4. Execution: Recommendations for Salesforce experts.
– Train service agents on using verification tools.
– Continuously review and update verification processes.
Prioritize secure verifications to protect customer data and enhance trust.
You can read it here: https://sfdc.blog/hCLrS
Source from developer(dot)salesforce(dot)com