Salesforce has announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn to help brands build even more relevant advertising campaigns. What’s more, these integrations place emphasis on leveraging an organization’s first-party data – data that’s collected directly from the user, with their consent – a change to the marketing strategy that …
Here are highlights from article Salesforce to Roll Out New Data Cloud Integrations for Google, LinkedIn Ads | Salesforce Ben
Salesforce has announced new integrations with Google Display & Video 360 and LinkedIn for its Data Cloud, allowing brands to create more targeted advertising campaigns. The integrations emphasize the use of first-party data, collected directly from users with their consent. This shift in marketing strategy is important for the future when cookies will no longer be available. Salesforce highlights that data silos and lack of integration are hindering organizations from understanding customer demographic and behavioral data. The Data Cloud integrations with Google and LinkedIn aim to eliminate these silos and provide visibility into data sources used for audience building. The benefits of the integrations include improving campaign effectiveness across various channels and accessing a wide range of data sources for more accurate targeting, such as opportunity data, affinities, and product usage data. Salesforce’s Einstein AI is also utilized to unify profiles from multiple data sources and provide insights and recommendations for better ad effectiveness. The goal of these partnerships is to connect every moment in the customer journey, increase loyalty, and drive better business outcomes.
You can read it here: https://sfdc.blog/YTToH
Source from salesforceben(dot)com