Here’s what’s transforming Salesforce partnerships!
1. Industry Trend
– The escalating need for seamless collaboration with implementation partners and distributors.
– Companies aim to offer specialized expertise and enter new markets efficiently.
2. Salesforce-Specific Insights
– Salesforce introduces Partner Cloud, a comprehensive solution to bolster partner ecosystems.
– Includes three main components: Partner Relationship Management (PRM), Partner Ecosystem Management (PEM), and Channel Revenue Management.
3. Implications for Professionals
– Streamlines sales, marketing, and support processes.
– Facilitates real-time collaboration and transparency, enhancing partner engagement.
4. Execution Strategies
– Leverage PRM for extending Salesforce functionalities to your partners’ sales and marketing efforts.
– Utilize PEM for cohesive experiences across internal teams and partners, promoting loyalty and advanced marketing initiatives.
– Employ Channel Revenue Management for efficient inventory and rebate management.
5. Looking Forward
– Empower partners with tools like Agentforce to support customer interactions effectively.
– Ensure existing Salesforce functionalities are in place to maximize the benefits of Partner Cloud.
Adopt Partner Cloud to elevate partner collaboration and drive revenue growth through an integrated ecosystem!
You can read it here: https://sfdc.blog/HsHSR
Source from salesforceben(dot)com